Froogle U.K. Launched for Real

Froogle has finally launched in the U.K. with a true British bent. The early version didn't have many pound-denominated products. The Google Blog had Froogle's product manager, Karen Padham, make the announcement.... continue reading »

Yellow Pages Group Rebrands, to Launch Campaign

The overly complicated name of the Yellow Pages Integrated Media Association (YPIMA) has been shortened to the Yellow Pages Association (YPA), at once gaining greater clarity but simultaneously missing the opportunity to call itself something that would also imply online... continue reading »

Yahoo Reports Massive Growth

Yahoo reported explosive growth for the recently ended quarter, posting a tripling of marketing services revenue (which includes both search and regular advertising) to $765 million. Profits quadrupled to $253 million, although about half of that came through the sale... continue reading »

PayPal Redesign Causes Payment Outages

A site redesign goof led to the brief crippling of eBay's Paypal service. Monday and Tuesday saw slowdowns or outright outages. The last months have seen many payment services fall victim to extortion schemes centering on denial of service attacks,... continue reading »

Eyeblaster Hires Agency, Plans Rich Media Push

Rich media concern Eyeblaster hired ad agency Lean Mean Fighting Machine to create its own rich media campaign. Eyeblaster hired the agency without a pitch after having been impressed with its reel. The ads are scheduled to run first in... continue reading »

Tivo Users Skipping Ads More than Thought

A Media Planning Group study found that nine out of ten respondents said they usually or always skip ads - even with live programming - when they use their digital video recorders (DVRs). Almost half noted that some commercials have... continue reading »

Lower Search Ads Produce Better Leads (Sometimes)

Atlas DMT released a study showing that lower-ranked paid search placements on low-volume search phrases convert even better than the higher-placed placements. This may indicate that clicks coming from the lower placements imply that the reader is more qualified relative... continue reading »

More Spam in Can-Spam Compliance

A tracking study keeping tabs on unsolicited commercial email compliance with Can-Spam Act provisions showed that more spam was in compliance in September than at any previous time measured. But that level is a lowly four percent. Still, it is... continue reading »

AMA Comes Up with 'Marketing' Convolution

What is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders"? Could it be the employee values statement of... continue reading »

Reuters to Start Video News Site

Reuters launched what it calls an interactive television platform on a website. Like several news organizations conducting redesigns, including ABC News and CBS MarketWatch, Reuters is emphasizing canned video content. The show will be available next year as part of... continue reading »

Nielsen, Revenue Science Team to Behaviorally Segment

Behavioral targeting firm Revenue Science teamed with Nielsen/NetRatings to develop a matrix by which different sites' ad segments might be compared against one another. The service combines Nielsen's information about internet households with Revenue Science's data on their various behavioral... continue reading »

eBay Taking Toll on Newspaper Classifieds

A Classified Intelligence study shows that the effects of eBay and other auction sites are finally taking a toll on newspaper classifieds. Two thirds of newspapers surveyed admitted they'd felt a "major" or "moderate" effect from online competition. As a... continue reading »