An annual survey on agency-client relationships showed marketers giving ad agencies another C- this year, rating them a 7.2 out of 10. The survey did show consistent improvement in most measures from last year's very low figures. The most notable...
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ZenithOptimedia predicts that global online ad spending will continue to gain share against other media, growing from 3.5 percent this year to 4 percent in 2006. TV is also expected to rise just barely, up 0.1 percent to 37.7 percent...
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Maven, a firm providing online video feeds for companies seeking to establish their own audiences for regular rich media distribution, published results from a market survey showing consumer likes and dislikes with online video channels. Consumer were most concerned that...
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Nate Elliott points to Unicast research showing that while viewers are watching more of online video advertising (18 seconds, up from 16 seconds), they're still watching just a little more than half of the ad. Elliott has what sounds like...
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CNET added to the story reported last week by eWeek and PaidContent that AOL would release a new browser to compete with Microsoft's Internet Explorer. Anonymous CNET sources tell the news site that the new browser will actually incorporate Microsoft's...
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British online advertising is beginning to boom in a similar proportion to that of the U.S. In the first half of 2004, marketers spent the equivalent of $478 million in U.K. online advertising, crossing the mark of three percent of...
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While the data is old (March 2003), search appears to be the most efficient lead generation vehicle. The average lead from search engine marketing costs 29 cents. For email it is 50 cents. Yellow pages directories jump up to...
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Seeing existing travel sites as beholden to their sponsors, veterans of Expedia, Orbitz and Travelocity teamed together to create Kayak.com, a site that crawls more than 60 travel sites to create pricing charts for hotels and airfares. The public beta...
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comScore chairman Gian Fulgoni said that broadband access has a large boosting effect on individuals' spending levels online, causing broadbanders to spend half again as much as what dial-up access people spend on e-commerce. Also, he said that comScore has...
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DoubleClick updated its advertiser and publisher reporting interfaces, adding Spotlight reporting to its publishers' ad management system and adding more criteria against which advertisers can generate reports....
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