Avenue A's Razorfish launched a search-specific arm for its agency services. The awkwardly-named Avenue A/Razorfish Search will combine staff from Razorfish as well as grafting on the recent aQuantive holding company purchase of eonMedia. Razorfish currently books about a quarter...
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Kanoodle joined the club of sites with self-service advertising tools, allowing advertisers to jump into media auctions without sullying themselves by having to have contact with an ad rep. The new BrightAds system lets publishers participate by offering their own...
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Search engine marketing industry group SEMPO fielded a questionnaire today in an attempt to better grasp the in-house resources being used by firms for their own search efforts. (Click through to take the survey.) Other questions include information about...
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Earthlink updated last spring's somewhat misleading survey of spyware installations, announcing that a scan of three million computers resulted in finding 83 million instances of spyware. MarketingVOX pointed out in April that the study takes a pretty liberal view as...
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The founder of Blogger, the blog software program Google acquired in 2003, will leave Google as of Friday. Evan Williams characterized the split as both amicable and voluntary, as he wanted to take some time off, presumably facilitated by the...
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The email list rental business suffered greatly in the past two years, polluted by dishonest brokers, discredited by lists that proved to be poorly maintained and tainted by spammy practices, suffering through deliverability problems, ignored by mainstream brand marketers who...
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EmailLabs reports that a study it conducted on email marketing shows better deliverability and clickthroughs can be had with shorter subject lines and more hyperlinks in the body text. The desirability of short subject lines has been axiomatic in email...
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SearchEngineLowdown's Andy Beal cornered Amazon.com's Jeff Bezos over a cocktail in San Francisco yesterday and snuck in a few questions over a drink. Two interesting tidbits came out. The e-commerce giant seems quite happy with Google as a provider of...
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Google is set to announce tomorrow the launching of its book search product, in beta since last December. Both of the company's founders will be at the Frankfurt Book Fair to demonstrate the technology. Much like Amazons similar service, searchers...
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At San Francisco's Web 2.0, celebrity venture capitalist and Google board member John Doerr threw cold water on rumors that Google would be coming out with a browser to compete with Microsoft. Several signs, such as browser engineer hires and...
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AOL will launch a new $30 million brand campaign tomorrow, featuring a redesigned logo and an eight-point set of commitments that collectively promise to provide a better web surfing experience. The Martin Agency in Richmond, hired only two months ago,...
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