Yahoo rolled out its personalized search features, including access to search histories, annotate links, URL blocking capabilities and the ability to save query results into a personal directory. The new elements are currently available to people with MyYahoo accounts. The...
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ClickZ's Fredrick Marckini does the math on paid inclusion marketing, determining where the inflection points are for positive returns when adding "PI" to the search engine marketing mix. In most cases, PI seems to pay for itself. Only Yahoo continues...
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Radio firm Clear Channel is pushing its own ad creation services, hoping to reduce station switching due to highly annoying radio ads. A great deal of discussion has been afoot in recent weeks about the sad state of online creative,...
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Amazon opened up its databases, including its Alexa Web Information Service, publishing mechanisms for other sites and services to use its product information and Alexa's data on the relative traffic rankings of websites. Amazon said the Alexa data will be...
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E-commerce got a boost in the latter part of September, with the week ending September 19 showing online retail sales increases of almost a third over the same period in 2003. The recent spate of good sales reports comes after...
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In an interview with iMedia, AOL Chairman Jonathan Miller admits that AOL subscribers don't find the "walled garden" of AOL content a big attraction, and that opening up that garden to the rest of the internet shouldn't have much of...
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MarketingVOX launched a survey yesterday to let readers help determine future editorial efforts and to begin measuring audience characteristics for advertisers. The site will be expanding its offerings - all completely advertising supported - and your input will help keep...
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Gawker Media, producer of popular consumer blogs like Gizmodo and Wonkette, launched three new sites geared to reach young men. Its "testosterone trio" includes Kotaku, a video game site; Jalopnik, a car site; and Screenhead, a sort of Adrants-without-the-ads that...
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For a second time, LinkShare took back a "Titanium Award" granted for the largest affiliate sales increases, and for the second time it is because the company first chosen as winner was accused of being a spyware concern. TheDesktopShopper.com won...
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Pistol manufacturer Smith & Wesson, in business for more than a century, started its first customer loyalty program, including an upcoming email marketing campaign to existing gun owners. Called Smith & Wesson Club 1852, the effort gives items like key...
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The Supremes upheld the decision to validate the federal government's Do-Not-Call Registry, presumably holding that the discrimination against commercial free speech was not unconstitutional. The Supreme Court's rejection of the appeal was made without comment. This clears the legal ground...
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Just after researchers were noting the surprising absence of online advertising in the presidential campaign, the Democratic National Committee (DNC) dropped a $400,000 media bomb on the market in one day, advertising on more than 50 sites. The Kerry ad...
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