San Francisco online buying shop Mediasmith hired well-known industry figure Bob Heyman as chief of search. Heyman founded Cybernautics in the mid-90s, selling it to USWeb three years later. He was also a co-founder of CybeReps. ClickZ reports....
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Google announced its entry into its 102nd and 103rd markets, with Norway and Kenya added to its global portfolio. The search giant's blog said that there was a legal department-inspired delay in launching the Norwegian version as Google means "sunglasses"...
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MarketWatch launched a redesigned site, expanding its page to include new advertising real estate. It also forces site visitors through a brief initial full-page ad view that recedes to an upper-right-hand corner placement. The company plans to also insert broadband...
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After last week's debate, the John Kerry presidential campaign unleashed an online advertising effort to spin the performance, maintaining that he "won" the debate by pressing several key points. In point of fact, polls coming out in the last few...
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Yahoo started promoting its two-month-old local service prominently on its homepage, pushing the new search site out of beta and into the harsh world of Yahoo's massive traffic ecosystem. Chris Sherman of SearchEngineWatch, who already positively reviewed the beta version,...
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A company that sells website and hosting services reported finding that its study measuring small business return on investment showed almost universal and very large profitability increases for those established small businesses starting a website. C I Host's survey of...
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Wayne Porter reports that Commission Junction is supporting cost-per-click deal structures again, after shunning them for years during the downturn. The pendulum has swung back to a more balanced situation between advertisers and publishers. Alternatives such as Google AdSense now...
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Pew reports that online advertising represents merely a blip in campaign spending this year, contradicting many predictions that this would be the breakout year for the internet in campaign budgets. The Bush and Kerry campaigns, along with their various surrogates,...
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Yellow Pages publisher Dex launched an online product, mixing small website development and search engine marketing, to be marketed to the directory publisher's 400,000 small business customers. The move comes after BellSouth launched a similar offering last spring. To date,...
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Hispanics are buying cars at four times the rate of the rest of the population, according to an AOL study, a trend that automakers are starting to employ in their media choices. Almost half of online Hispanics have used the...
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Lyra research reports that, despite the hubbub from cell phone makers, people don't really care about video on their handsets. Only nine percent said they were very interested in doing so. Many were interested in using their phones as portable...
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