|
|
|
Home »
Archives »
September 2004
« Previous Entries · · Next Entries »
Microsoft Hires Research Execs to Boost Mainstream SalesMicrosoft took an executive from Millward Brown and one from Nielsen to bolster its online research division in...IAB: Adspend Up 43 Percent, Search DominatingOnline ad spending grew 43 percent from this last year's second quarter to this year's, according to the...Weather.com Attempts Online 'Upfront'Weather.com is promoting early and long-term sales in a proposed process that would resemble television's upfront buying process....ContextWeb Bows New Ad NetworkTouting a new targeting network and $3 million of venture funding, ContextWeb announced it has formed a contextually-targeted...Google Browser Rumors Stoked by HiresSearchEngineLowdown points to speculation that Google's recent hiring of certain Microsoft employees may imply the search leader will...E-Commerce Growth Slows, No One NoticesE-commerce will account for about $60 billion of transactions this year, up less than five percent from last...Revenue Science Wins Washpost AccountRevenue Science added Washington Post to its list of sites exploiting its behavioral parsing software, allowing ad sales...Overture Boasts of Global ExpansionOverture announced it will open offices in Brazil, Canada, China, Hong Kong and Taiwan. It already has offices...Unicast Unit Gets More Interaction TimeUnicast reported that more people are spending more time interacting with its rich media ad unit, the Video...Ad Execs: Clients Finally 'Getting It'Marketers and agency executives at Internet Advertising World in New York seem to agree that 2004 is the...Online Adspend Growth to Plateau, Experts DifferOnline media growth in 2005 will range from 10 percent to 33 percent, according to a hodge-podge of...U.K. Paper Hobbles Site in Hopes of Selling More NewsprintU.K. tabloid The Sun decided to hobble its website when consultants told it that its practice of putting...ARF Fingers Useless Media Buys, Takes Over Cross Media StudiesThe Advertising Research Foundation (ARF) took a hand at interpreting the dozen or so cross media studies conducted...Amazon's Search Site Has Porn ProblemAmazon's new A9 search engine, which takes Google results and garnishes them with images and other information, has...Online Sales Up 35 Percent for WeekcomScore reports that online sales for the week ending September 5 were up 35 percent to $1.25 billion....Sender ID Patents Revealed, Embarrassingly BroadThe U.S. Patent office revealed last week Microsoft's patent applications regarding Sender ID, throwing the anti-spam standard's efforts...Google Sued, Behavioral Targeting Called Trademark InfringementGoogle is now being sued for the same controversial legal issue that once tied up Claria, WhenU and...Ask Jeeves Launches New 'Personal Web'Ask Jeeves bowed new personalization features today and, as predicted here some weeks ago, a more fit looking...Internet Top Among All Viewer Media ChoicesThe internet turned out to be the most popular medium among people 18 to 54, with almost half...AOL & Yahoo Plan Loyalty ProgramsYahoo and AOL will both offer incentive programs to encourage continued site usage. AOL's program will center on...Ad:Tech Expands to China, U.K.Ad:Tech will launch online advertising trade conferences in China and the U.K. next year, according to conference franchise...Google Registers Gbrowser DomainPaidContent points to a ZDNet story indicating Google registered the Gbrowser.com domain, perhaps adding fuel to the burning...Online Political Ad ReduxZachary Rogers examined the online campaign advertising to date, providing a long and comprehensive review of issues and...Paper Prints Blog Bits, Blogosphere EruptsGiving blogs a taste of their own fair use medicine, a German newspaper started printing blog excerpts as...Google Wins First Trademark-Targeting JudgmentThe civil suit against Google in Germany - involving claims by software firm Metaspinner that Google's targeting mechanism...Google to Change, Publicize Ad RulesFollowing up on a leaked document reported by the SF Chronicle, SearchEngineWatch found that Google is in the...Opel Joins Auto Viral MarketersOpel is the latest automaker to get on the viral marketing bandwagon, distributing a 30-second spot on the...IAB Releases Rich Media Standards… In Unusable, Proprietary FormatThe Interactive Advertising Bureau has again released standard specs for rich media units, but it managed to publish...Google Aiding China in Muzzling PressThe "do no evil" search engine company is apparently helping China filter out controversial content in its results,...MV Invites Readers to Join Media Biz NetworkMarketingVOX is pleased to invite readers to join its forum on the Soflow Network, a Friendster-like site that...Bruner Joins DoubleClickMarketingVOX cofounder Rick Bruner joined DoubleClick, turning finally to an honest paycheck after spending years as a respected...Predictions: Holiday Sales Nice, Holiday Profits NaughtyIt's that season again: analysts putting their lists together of estimates for the coming online e-commerce holiday binge....USAToday Adopts PRIZM Segments for Online MediaUSAToday announced it would marry its zip code information on its online readers to Claritas's PRIZM NE segmentation...Behavioral Targeting at Risk of Spyware LabelA panel discussion laid bare the industry differences in how to define spyware. Where privacy advocates sometimes paint...Most Doing Back-to-School Shopping OnlineClaria's Feedback Research arm reported that a majority of back-to-school shoppers were purchasing both clothes and, especially, books...Looksmart Buys Furl to Add PersonalizationLooksmart bought search personalization firm Furl.net, just as competitor Ask Jeeves added similar functionality to its own results....Canada Gets Local Search from GoogleGoogle's own blog announced that the search giant launched Google Canada yesterday. It is, of course, in beta,...Gay Search Fagoogle 'Banned'Seemingly violating the trademarks of both Google and Microsoft's MSN simultaneously, a concern calling itself Fagoogle launched a...Q4 Online Retail to Grow by 25 PercentRetail Forward predicts relatively strong retailing growth in the fourth quarter, pegging growth at 6.5 percent, about the...EPC, New Buying Method, Blends Views & ClicksGary Stein attended Commission Junction's affiliate conference, reporting that the big new development appears to be a new...M&Ms, Ameritrade, LeFurgy Take OMMA AwardsThe Interactive Advertising Bureau (IAB) gave Online Media, Marketing and Advertising Awards to Beyond Interactive for its "M&M's...Spyware Legislation ComingIn separate stories, news broke this morning that both the House of Representatives and the Senate are passing...Study: People Can't Go Webless for LongA Conifer Research study, sponsored by Yahoo, found that most internet users simply can't go more than two...Hitwise Launches Search Term Performance MonitorHitwise launched a search term suggestion product, providing lists of related search terms and, most interestingly, their proven...E-Commerce Payment Backbone AttackedWeb credit card processor Authorize.net - a key component of many e-commerce sites - has been under sustained...Peapod Turns 15It's hard to believe, but grocery delivery service Peapod just turned 15 years old. The online grocery retailer...Commerce One Faces LiquidationCommerce One, one of the most promising e-commerce firms of the 1990s announced in an SEC filing that...eBay Gives Half.com ReprievePurchased four years ago, eBay intended to fold its Half.com unit into its main auction site, but those...MapQuest to Chiat DayMapQuest chose TBWA's Chiat Day for its branding efforts off unknown scope. The AOL-owned mapping site hasn't advertised... |