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September 2004
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Fired Friendster Engineer InterviewedJoyce Park, the engineer fired from Friendster for what most readers found to be fairly innocuous blog postings...Broad Layoffs in Online Dating MarketPaidContent pointed out that the online dating service market is experiencing slowed growth and even job cuts. True.com...eBay to Launch RedesigneBay will soon launch a site redesign, adding more personalization for users and changing a few interface elements....Gawker Bows 2nd Custom Published BlogProving it wasn't a fluke, Gawker Media announced the launch of its second custom published blog, this one...Email Provider Claims Not EquivalentJupiterResearch noticed that different email service providers (ESPs) use different ways of calculating their deliverability rates. With ESPs...AOL to Launch Shopping Comparison SiteIn a few days AOL plans to introduce its shopping portal to compete with the likes of Froogle,...Kerry Online Campaign Goes DarkAfter throwing 72 million ads up on the web in July, the John Kerry presidential campaign went practically...Microsoft's Sender ID Rejected as StandardMicrosoft's stated intent to hold on to some intellectual property behind its Sender ID program caused a standards...Online Retail at Zero Growth over Offline SalesOnline retail sales grew a paltry six percent for the last week of August, growing to $1.1 billion,...AOL Tests Homepage for Portal RelaunchAOL started testing its new website homepage [click image for larger version], readying for a relaunch that it...Firefox to Turn 1.0Firefox, the free, open source web browser program, will finally hit the 1.0 version today, provided no new...Blogging Not all Beer, SkittlesBL Ochman on MarketingProfs writes about one of the less-touted features of blogging for business: it's hard, hard...Amazon Adds Personal Innovations to A9 Search EngineAmazon's A9.com search engine will launch new personalization features, including a search logging application that can keep track...Jeeves Mascot Makeover Made into Viral EffortAsk Jeeves is playing up the upcoming makeover of its butler mascot, serializing a sort-of-viral campaign suggesting that...Domain Registrations Approach Record LevelVerisign reports that people registered 4.6 million new domain names in the second quarter of 2004, up 2.5...FindWhat Bows Pay-Per-Call BiddingBringing the low risk nature of pay-per-click advertising to the offline world, FindWhat is using the Ingenio technology...Google Improves Local Search PowersGoogle's local service sports a new, cleaner interface that includes a map of results. There are more and...Adspend to Grow, Online Most Efficient for Customer AcquisitionA Millward Brown study sponsored by Advertising.com found that hundreds of senior marketing executives queried tended to give...Email Marketing Steady, Rev per Email DeclinesDoubleClick released its latest email tracking study, showing that click and deliverability rates in this year's second quarter...DoubleClick Upgrades, Shoots for Enterprise MarketDoubleClick announced it has formed a new group to focus on large firms seeking an enterprise-wide set of...Dogpile Changes U.K. Name to WebFetchSearchEngineLowdown pointed out that Dogpile, the meta search engine, changed its name to WebFetch, at least in the...Biz Blogging SurveyedBtoB Online surveyed blog experts on the prospects for companies to create their own blog sites as a...'Ask Jeeves' Shows Butler AlternativeSearchEngineLowdown points to the "Aks Jeeves" site, an aptly-timed, probably racist parody of the Ask Jeeves site, which...EFFIE's Allow Online EntrantsNow that most studies are showing online advertising to be the most effective in driving business, the EFFIE's...Dell Biggest Online Advertiser for SummerDell Computer advertised the most online in the summer quarter, showing about 5 billion online impressions, according to...Microsoft's Email Standard Rolls on, Spurred by Feds, ESPsEmail service providers (ESPs) and a few federal regulatory bodies are showing signs of moving forward, despite confusion...Yahoo to Bow Financial 'Weekend Edition'Yahoo will publish a Weekend Edition on Friday evenings in hopes of attracting a broad, upscale audience attractive...Broadband Growing, But Not in CharlotteBroadband penetration is approaching two thirds of households in the five most wired cities: San Diego, Phoenix, Detroit,...Behr Paint Campaign Wins Best of WebAward ShowPublicis Groupe's Arc Worldwide won the top honors for the WebAward Competition. The digital agency took the prize...Company Claiming Broad Web Tracking Patent RightsPaidContent pointed out that an intellectual property holding company announced it is suing Amazon, BN.com, Netflix and Overstock.com...Half of Car Buyers Report Internet InfluenceInternet Retailer: Online auto research zooms to the fast lane Half of all car buyers say the internet affected...AOL Sports Show to LaunchAOL will launch a one-hour, sports show online. The effort, called "The Show," will feature television sports figures...iMedia Creative Awards AnnouncediMedia announced the last quarter's creative award winners, giving the nod to the "Mr. Cheesy Pick-up Guy" campaign...Note to E-tailer Self: Learn from 2003 AnalyticsAnalytics executives say that online retailers are still digesting data collected during last year's holiday season to try...Amazon's A9 a Decent Search EngineAmazon's long beta period for its A9 search engine lulled many into thinking it was merely a whimsical...Reluctant FTC Admits Rewards Useful against SpammersAs promised, the Federal Trade Commission (FTC) submitted an analysis to Congress on whether or not whistleblower rewards...New Data: TV Networks Favoring Some AdvertisersFigures provided to MediaPost by Media IQ show that television networks are not treating their advertisers equally, as...FindWhat Brings Pay-per-Call to Major B2B Group, Possibly PrintFindWhat followed up its announcement of a pay-per-call advertising service - that functions much like search engine performance...AOL Thinks Twice on Sender ID, BoltsAOL reversed course and decided not to support Microsoft's email sender identification standard Sender ID. The joining of...A9 Users to Get 1.5 Percent Amazon DiscountSearchEngineLowdown reports that Amazon's A9 search engine is trying to attract more users by offering a 1.5 percent...More Firms Getting Good Metrics, Few Using ThemWith the growing popularity of off-the-shelf web analytics packages, more and more online marketers have good data as...Groups Lambaste CA Anti-Spyware BillPrivacy groups complained to the California governor that an anti-spyware bill that passed the California legislature is worse...Once Pushovers, Small Sites Now Fighting Legal ThreatsCorporations - especially thin-skinned ones - have been sending out reams of cease-and-desist letters to websites, often seeking...Internet, Marketing Jobs Opening Workplace to MomsPublishers and service providers are finding more and more moms working from home now that certain industries are...WebSideStory IPO Back OnThe WebSideStory IPO is back on after having been postponed the day Google went public. Following in the...AOL IM Bots Shill StuffAOL announced today it will allow advertisers to participate in its instant messaging bot program without having to...Digital Divide Falls, Kids All on InternetThe digital divide is narrowing, and by some measures, disappearing, according to a new study by the Henry...Mobile Campaigns Often Worse than NothingA British Cable & Wireless study showed that, as anyone with a cell phone suspected, advertising via text...FT.com Profitable, Print Version Still Isn'tThe Financial Times remains in the red, but its online unit is putting out profits. In 2002 it... |