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September 2004
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Tivo-Netflix Dreamteam to Offer Instant VideosPaidContent reports that Netflix and Tivo - two companies that many early adopters in consumer media love -...DMA Ethics Probe Catches Non-MembersThe Direct Marketing Association, having conducted 30 investigations into companies using shady practices, cited two non-member firms to...FareChase Adopts Yahoo Search TechYahoo started testing out its FareChase travel comparison shopping site last night. Yahoo said the new application is...Online Retail Tracking Offline GrowthOnline spending grew 13 percent for the third week in August, according to comScore, just a couple percentage...Online Content Cheaper, May Reflect Supply CompetitionA Poynter blogger noted that online content is sometimes valued at a lower rate than the "real world"...U.K. Banner Study: Ad Page Location KeyBunnyfoot released another study on ad banners, still 40 percent of online spending in the U.K. It found...Marketers Antsy about Search Engines' Intimate KnowledgeSome marketers are getting nervous that search engines are learning a little bit too much information about their...Ask Spidering RSS Feeds for Mystery ApplicationSearchEngineLowdown points out that Ask Jeeves has been spidering syndication feeds, although it doesn't currently provide an application...Micropayments Finally FashionableCompanies like Beenz, Flooz and DigiCash came too early, providing micropayment systems during the dot.com boom before major...Audience Measurement So Political, Jackson Endorses NielsenIn a sign that Nielsen's monopoly of TV viewing statistics might have gotten - heaven forefend - political,...U.S. Gives Microsoft Tabbed Browsing PatentThe U.S. Patent Office granted Microsoft a patent on tabbed browsing, a concept Microsoft claimed as its own...Google Looks to Context, Not Search for Future GrowthDM News surveyed the search engine marketing industry and found the concentration of future inventory lies in contextual...SendTec Sold to Theglobe.comTheglobe.com, once an internet high-flyer, bought online direct marketing agency SendTec for $6 million in cash and stock...Eye Tracking Study Reveals Ad Viewing BehaviorThe Poynter Institute published a set of observations made while studying the eye movements of web surfers, finding...Skylist Intros ISP Relationship ConsultancyEmail service provider Skylist entered the ISP relationship consultancy market, offering to help email marketers stay on the...Most Online Car Quotes Beget SalesAutobytel reports that two thirds of those who sought price quotes actually purchased a car. More than a...AIM Head InterviewedClickZ interviewed the new head of the Association of Interactive Marketers (AIM), Michael Aronowitz, noting that the group...Study: Online Ads LoathedThe Ponemon Institute reports, as many have before, that consumers remain reluctant to pay for online content, yet...WebTrends Leaves Weber, Seeks Smaller FirmDM News reports that WebTrends, the web metrics brand owned by NetIQ, is splitting with its PR firm...OgilvyInteractive Loses HeadOgilvyInteractive CEO Mike Windsor will leave to join Creative Artists Agency (CAA) to run its marketing department. Windsor...Poynter Study Mystery: Some People Randomly ClickOne of the managers of the Poynter study, reported yesterday, that tracked eye movements to determine how users...Sullivan Amicably Leaves SEMPODanny Sullivan, the patron blogger of search engine happenings, wrote a 5,400-word piece analyzing the (mostly) good and...Swedish Mobile Firm Acquired by European AgencyAdverblog reports that Continental mobile marketing agency 12Snap will acquire Swedish mobile firm Lokomobil, expanding in the E.U....P&G to Choose Pampers Digital AgencyAdWeek reports that P&G will soon select a new interactive agency for its Pampers division. The current shop,...Email Open Rates Dropping QuicklyA Bigfoot study of email response rates showed that, with some notable exceptions, email marketing is getting tougher....Moderates' Spyware Bill AdvancesThe House Judiciary Committee voted through the anti-spyware bill designed in part to head of the slash-and-burn "Bono...Standards Body Balking at Sender ID RecommendationThe internet standards committee considering whether or not to adopt Microsoft's Sender ID standard for helping tamp down...Harris Interactive Buys WirthlinWorldwideResearch firm Harris Interactive bought competitor WirthlinWorldwide for $41.8 million in cash and stock. The deal gives Harris...Deutsch Adds Direct to Monster DutiesMonster chose directDeutch to be its agency of record for direct marketing. Its overall marketing budget, including direct,...Aegis's 'Half Digital' Stat Hinges on TechnicalitiesThe recent Aegis financial report that dropped the interesting statistic that it predicted half of all media to...Cool Robots Disappoint, Was Just BMW Viral CampaignAs suspected, the "scientist" sites popping up last spring proved to be hoaxes, albeit alluring ones. The effort...Spam Receding Quickly, Has Long Way to GoIt won't be ballyhooed by the anti-spam technology companies quite like the doom-by-spam press releases we've seen in...MLB Sued for Violating Sports Coverage PatentsAn intellectual property firm sued Major League Baseball (MLB) for allegedly infringing several patents that involve real-time sports...Google News Japan Missing Big PiecePaidContent pointed to a Japanese news account of Googles September 1 launch of the Japanese version of Google...Online Classifieds Still Beating Offline GrowthOnline job classifieds are growing about twice as fast as their print equivalents. The second quarter of 2004...Micropayment Revenues Doubling +A Celent Communications study reports that email payments, like those from PayPal, will continue to grow quickly, more...Shopping.com Bows to Chilly IPO MarketFacing a chillier initial public offering market, Shopping.com lowered its expectations of what it could get for its...Spammers Adopting SPF to Appear LegitProponents of anti-spam identification schemes have long said that the identifying of a sender is only half of...Internet Population to Hit Billion MarkClickZ's Stats site, formerly CyberAtlas, compiled a few estimates of internet populations both globally and by nation. The...Keynote Picks up Third Web Research FirmKeynote, famed as the maker of website performance measurement tools that report how terrible major e-commerce firm sites...State Site Blocking Law Ruled DeadAn effort by the conservative Pennsylvania state government to ban a blacklist of sites that included some pornography...Common Behavioral Segments SuggestedTacoda, the behavioral targeting technology firm, started pushing 22 broad behavior categories it has as the seeds of...Fidelity Collects One in Six Google A SharesMarketWatch reports that mutual fund firm Fidelity's parent company FMR had collected more than 15 percent of Google's...Weather.com Expands Ad OfferingsWeather.com will now offer advertorials and the ability to switch out creative based on current weather. Scott's, a...Britney to Star in Arden Online AdBritney Spears will star in online ads featuring an Elizabeth Arden fragrance called Curious. The ad is to...WPP to Buy Grey for $1.4 BillionWPP Group, owner of JWT and Ogilvy, won the bidding for Grey Global Group, offering $1,005 per share,...Internet Growth Sees New SpurtThe "plateau" in internet penetration figures Harris Interactive reported at the beginning of this year turned out to...PayPal to Fine Accounts $500 for Sin PurchasesPayPal will enforce its morals clauses with extra fines and fees starting September 24. The terms of service...ValueClick Launches Group to Push BrandingValueClick added a ValueClick Brand group to its offerings, a division that will pull together different media and... |