MSN hired Jane Boulware as VP of global branding. Boulware previously spent 17 years at Kimberly-Clark. She will head consumer and press communications, including advertising and consumer research. AdWeek reports....
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Tivo sealed a deal with Royal Caribbean to offer interactive ads through its digital video recorders (DVRs). Tivo has long been watched closely for how it will address advertising, as it has the technical ability not only to let viewers...
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Business 2.0's ad sales reached the 100-page milestone for an issue, indicating a level of industry froth not seen since before the dot-com bust and causing editor Josh Quittner to lose a bet. A bad bet. Quittner said he'd shave...
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Creative boutiques chosen by Microsoft in June to get packages of free MSN media have chosen their respective clients that they will showcase. MSN had offered the packages in exchange for the shops - all famous for great offline creative...
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Market researchers are turning to medical technology to gain insight into how people react to products and advertising. Looking at MRI scans of people's brains as they are shown various things gives researchers a picture of consumer reactions unfiltered by...
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At the ChannelAdvisor summit, Google executive David Sacco dropped some interesting tidbits, among them:
- Branded keywords prove to have eight times the return on investment than that of generic words.
- Almost a third of Google search are for product names....
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OneUpWeb reports that internet retailers are almost as bad as the Fortune 100 in terms of optimizing their sites for search engines. Only 12 of the top 100 e-tailers had what the firm considered a well-optimized site. While Walgreens, Nordstrom...
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California Governor Arnold Schwarzenegger approved an anti-spyware bill that will make illegal the surreptitious collection of personally identifiable information. The law bans software that secretly installs itself, cannot be uninstalled or that misrepresents itself as uninstalled. ClickZ reports. More......
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President Bush's campaign launched a Debate Facts internet PR effort, staffed with a large team of policy, internet and PR experts. The team plans to publish a news feed to more than 5,000 conservative blogs in real time during the...
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Overstock.com is gunning for eBay's auction business, offering lower auction fees and price breaks for frequent selling. More interestingly, the Overstock.com auctions link with a social network, which allows buyers to check out sellers, how they relate, and what sort...
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