MarketingVOX cofounder Rick Bruner joined DoubleClick, turning finally to an honest paycheck after spending years as a respected marketing consultant and, heaven forbid, a blog advocate. He will be DoubleClick's research manager, helping define customer needs and ferreting out competitive...
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It's that season again: analysts putting their lists together of estimates for the coming online e-commerce holiday binge. So far they seem pretty optimistic, although some think that much of the projected 20 percent rise in sales will come only...
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USAToday announced it would marry its zip code information on its online readers to Claritas's PRIZM NE segmentation data, allowing advertisers to purchase online media based on Prizm segments such as "Middleburg Managers" and "Blue Blood Estates." ClickZ reports....
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A panel discussion laid bare the industry differences in how to define spyware. Where privacy advocates sometimes paint behavioral targeting companies, like Tacoda, Revenue Science and Claria with that overly-broad brush, a more significant disagreement appears to be becoming more...
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Claria's Feedback Research arm reported that a majority of back-to-school shoppers were purchasing both clothes and, especially, books online. Online clothes buyers (54 percent) were up almost 20 percent over last year's figures and book buyers (62 percent) were up...
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Looksmart bought search personalization firm Furl.net, just as competitor Ask Jeeves added similar functionality to its own results. Furl allows viewers to save text from pages, annotate pages and then search these selective documents later. Furl also expanded the free...
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Google's own blog announced that the search giant launched Google Canada yesterday. It is, of course, in beta, like the other elements of Google's local search portfolio. A quick test shows that searching for rabbit fur underwear in Chilliwack, British...
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Seemingly violating the trademarks of both Google and Microsoft's MSN simultaneously, a concern calling itself Fagoogle launched a meta search site for gays and lesbians. For its part, Google said it was fine with Fagoogle's launch - at least according...
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Retail Forward predicts relatively strong retailing growth in the fourth quarter, pegging growth at 6.5 percent, about the same as last year. Online retail was singled out as a major growth source, predicted to expand 26 percent for the quarter...
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Gary Stein attended Commission Junction's affiliate conference, reporting that the big new development appears to be a new form of publisher compensation: earnings per click, or EPC. The measure provides for a low CPM floor, over which publishers are bonused...
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The Interactive Advertising Bureau (IAB) gave Online Media, Marketing and Advertising Awards to Beyond Interactive for its "M&M's The Great Color Quest" campaign (brand awareness and positioning award) and mOne for its "Ameritrade Last Market Hour" (direct response). Industry gadfly...
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In separate stories, news broke this morning that both the House of Representatives and the Senate are passing anti-spyware committee bills on to their respective full chambers. The senate bill has long been considered a somewhat sane bill, although the...
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A Conifer Research study, sponsored by Yahoo, found that most internet users simply can't go more than two weeks without web access. The study even had difficulty getting started, as it proved very hard to get participants to deliberately give...
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