The internet turned out to be the most popular medium among people 18 to 54, with almost half giving it the nod as the first choice, according to a new Online Publishers Association study. TV came in second place, with...
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Yahoo and AOL will both offer incentive programs to encourage continued site usage. AOL's program will center on its recently released InStore shopping comparison site, and Yahoo's will focus on selling monthly subscription services, especially for music. MarketWatch reports....
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Ad:Tech will launch online advertising trade conferences in China and the U.K. next year, according to conference franchise owner JD Events. The London event is scheduled for late September 2005, and the Shanghai event will kick off in mid-November 2005....
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PaidContent points to a ZDNet story indicating Google registered the Gbrowser.com domain, perhaps adding fuel to the burning speculation that Google will launch its own browser to challenge Microsoft's web dominance....
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Zachary Rogers examined the online campaign advertising to date, providing a long and comprehensive review of issues and tactics. Interestingly, he found that, by far, the most use of the internet has come from fundraising efforts rather than persuasion ads....
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Giving blogs a taste of their own fair use medicine, a German newspaper started printing blog excerpts as a regular feature. The Frankfurt paper launched last week was designed for young hipsters, containing an "Interactive" page that includes the blog...
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The civil suit against Google in Germany - involving claims by software firm Metaspinner that Google's targeting mechanism allowed for abuse of trademarks - was dismissed today by a judge in Hamburg. It marks one of the first times such...
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Following up on a leaked document reported by the SF Chronicle, SearchEngineWatch found that Google is in the process of determining how to give advertisers more visibility into its standards and practices rules - the factors that make Google reject...
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Opel is the latest automaker to get on the viral marketing bandwagon, distributing a 30-second spot on the web in hopes its slightly shocking ending will cause many people to pass it around prior to its television debut in Europe....
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The Interactive Advertising Bureau has again released standard specs for rich media units, but it managed to publish them, appropriately enough, in a proprietary rich media format that many people cannot install, and even if they did, it wouldn't allow...
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The "do no evil" search engine company is apparently helping China filter out controversial content in its results, including material on democracy and religious movements. Google admits to omitting the pages with banned topics, but says it does so because...
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MarketingVOX is pleased to invite readers to join its forum on the Soflow Network, a Friendster-like site that allows professionals to network, shoot the interactive breeze and find the right people to help make work happen. Already about 500 MarketingVOX...
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