Revenue Science added Washington Post to its list of sites exploiting its behavioral parsing software, allowing ad sales departments to divvy up the audience into relevant categories. Already serving FT.com, The Wall Street Journal and Reuters, Revenue Science is making...
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Overture announced it will open offices in Brazil, Canada, China, Hong Kong and Taiwan. It already has offices serving in most Western European countries, as well as South Korea, Japan and Australia. Both Google and Overtures parent company, Yahoo, have...
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Unicast reported that more people are spending more time interacting with its rich media ad unit, the Video Commercial. People were spending about a quarter more time in Q2 2004 than they did in Q1. Clickthroughs remained flat. The Video...
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Marketers and agency executives at Internet Advertising World in New York seem to agree that 2004 is the year the client "gets it," trusting interactive media to deliver efficient results at significant media volumes. Interesting, a Procter & Gamble executive...
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Online media growth in 2005 will range from 10 percent to 33 percent, according to a hodge-podge of predicted numbers coming out of a panel at Interactive Advertising World. The figures reflect a widely-held belief that internet spending growth is...
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U.K. tabloid The Sun decided to hobble its website when consultants told it that its practice of putting up the print content for free online was losing about 90,000 readers a day for its print incarnation. The Sun, as a...
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The Advertising Research Foundation (ARF) took a hand at interpreting the dozen or so cross media studies conducted by the Interactive Advertising Bureau (IAB), and came to the conclusion that about 20 percent of media spending was wasted on buys...
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Amazon's new A9 search engine, which takes Google results and garnishes them with images and other information, has not yet figured out a completely effective porn filter. Even with image filter settings set to "strict," some nudie pictures get through,...
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comScore reports that online sales for the week ending September 5 were up 35 percent to $1.25 billion. This stands in very positive contrast to general retail sales, which according to ShopperTrak, grew only 3.3 percent for roughly the same...
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The U.S. Patent office revealed last week Microsoft's patent applications regarding Sender ID, throwing the anti-spam standard's efforts to gain wide adoption into significant doubt. Microsoft had been cagey about just what claims it was making to the standard, attempting...
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Google is now being sued for the same controversial legal issue that once tied up Claria, WhenU and other adware providers. Rescuecom sued Google when a competitor to which it sent a cease and desist letter notified Rescuecom that it...
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Ask Jeeves bowed new personalization features today and, as predicted here some weeks ago, a more fit looking butler mascot. The personalization features allow users to save searches, results, and even notes, creating over time a personal directory of useful...
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