AOL announced today it will allow advertisers to participate in its instant messaging bot program without having to also purchase other (rather expensive) online advertising. The program allows advertisers to create automated personalities that people can choose to have on...
continue reading »
The digital divide is narrowing, and by some measures, disappearing, according to a new study by the Henry J. Kaiser Family Foundation. Where only about 60 percent of children had logged onto the internet in 2001, practically all of them...
continue reading »
A British Cable & Wireless study showed that, as anyone with a cell phone suspected, advertising via text messaging is considered about twice as likely to be irritating as a telemarketing call. And, worse, this negatively impacts the brand that...
continue reading »
The Financial Times remains in the red, but its online unit is putting out profits. In 2002 it started charging for subscriptions to the online edition, accruing about 80,000 paid accounts. It also runs advertising, as shown at left. PaidContent...
continue reading »
The internet ads that get the most viewing are the ones that come in the column of text where the viewer reads the site's content. Poynter's fascinating Eyetrack III study, which tracked eyeball movement of viewers, keeps rolling out interesting...
continue reading »
Microsoft took an executive from Millward Brown and one from Nielsen to bolster its online research division in hopes of bringing in more mainstream advertisers. Mari Kim Novak, a comScore veteran and Millward Brown's senior vice president will now serve...
continue reading »
Online ad spending grew 43 percent from this last year's second quarter to this year's, according to the Internet Advertising Bureau. $2.37 billion dollars were sunk into online marketing efforts, which constituted only a six percent sequential increase over the...
continue reading »
Weather.com is promoting early and long-term sales in a proposed process that would resemble television's upfront buying process. TV's upfront has long been criticized by buyers for encouraging very poor deals for advertisers. Microsoft last year called for a systematic...
continue reading »
Touting a new targeting network and $3 million of venture funding, ContextWeb announced it has formed a contextually-targeted online ad network broken up in to about 500 categories. Where search is all about keywords, a ContextWeb executive said contextual marketing...
continue reading »
SearchEngineLowdown points to speculation that Google's recent hiring of certain Microsoft employees may imply the search leader will try its hand in new markets, like a new browser or even a desktop play. In August, Google hosted the Mozilla Developer...
continue reading »
E-commerce will account for about $60 billion of transactions this year, up less than five percent from last year's $55 billion - a slow-down trend that few internet research firms or trade magazines are explicitly recognizing. The eCommerce Times' piece,...
continue reading »
