BtoB Online surveyed blog experts on the prospects for companies to create their own blog sites as a means to help get exposure and help present their points of view in the right positioning. The responses it got from a...
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SearchEngineLowdown points to the "Aks Jeeves" site, an aptly-timed, probably racist parody of the Ask Jeeves site, which is now in the midst of changing its butler mascot. Querying the blackxploitation-era character will return rude and profane audio responses. Typical...
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Now that most studies are showing online advertising to be the most effective in driving business, the EFFIE's awards are finally opening up their judging to interactive advertising campaigns. The EFFIE's have long been known as the award that advertising...
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Dell Computer advertised the most online in the summer quarter, showing about 5 billion online impressions, according to Nielsen/NetRatings. It just edged out InterActive Corporation, the holding company for several major web brands, including Expedia and Ticketmaster. AT&T Wireless, Netflix...
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Email service providers (ESPs) and a few federal regulatory bodies are showing signs of moving forward, despite confusion coming after Microsoft's Sender ID protocol was rejected by a standards body due to the firm's desire to continue to own parts...
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Yahoo will publish a Weekend Edition on Friday evenings in hopes of attracting a broad, upscale audience attractive to advertisers beyond financial services firms. The editorial will focus on lifestyle finance and come from partners like The Wall Street Journal...
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Broadband penetration is approaching two thirds of households in the five most wired cities: San Diego, Phoenix, Detroit, New York and Sacramento. Nielsen/NetRatings reports that the figure stands at a bare majority, 51 percent, nationwide. The least wired cities remain...
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Publicis Groupe's Arc Worldwide won the top honors for the WebAward Competition. The digital agency took the prize with its efforts for Behr Paint Interactive site that let potential customers view virtual walkthroughs of color choices. Arnold took agency of...
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PaidContent pointed out that an intellectual property holding company announced it is suing Amazon, BN.com, Netflix and Overstock.com for allegedly infringing a couple patents. The patents (5,712,979 and 5,717,860) cover a very common method of tracking a buyer's travels from...
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Internet Retailer: Online auto research zooms to the fast lane
Half of all car buyers say the internet affected their purchase in 2003, up ten percent from 2002. Car buyers look first to independent auto sites, such as Consumer Reports or...
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AOL will launch a one-hour, sports show online. The effort, called "The Show," will feature television sports figures like Bob Costas and Tommy Lasorda. The show will be a call-in format, with AOL users able to email questions or send...
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iMedia announced the last quarter's creative award winners, giving the nod to the "Mr. Cheesy Pick-up Guy" campaign from Matchmaker.com. iMedia readers had their own best pick: "The Garnett Microsite" done by Avenue A/Razorfish for Adidas. iMedia reports....
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