ValueClick added a ValueClick Brand group to its offerings, a division that will pull together different media and technologies needed to handle the unique needs of a major brand campaign, including targeting, broad reach abilities, measurement technologies, and the more...
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ThomasB2B.com launched a new pay-per-click (PPC) ad network geared around business sites. The network will target ads against predefined categories rather than keywords. Click bids for the more than 10,000 categories start at a minimum of 25 cents. Thomas Publishing...
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Joyce Park, the engineer fired from Friendster for what most readers found to be fairly innocuous blog postings - and the center of the subsequent blogosphere storm of rantings and screeds - talked with Red Herring about the incident and...
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PaidContent pointed out that the online dating service market is experiencing slowed growth and even job cuts. True.com laid off 90 employees, following on Match.com's cutting of 30 positions. True.com said it would re-focus on online dating after seeking out...
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eBay will soon launch a site redesign, adding more personalization for users and changing a few interface elements. The auction giant released a screenshot of its proposed new look. The most significant new site feature is a search-by-category engine that...
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Proving it wasn't a fluke, Gawker Media announced the launch of its second custom published blog, this one touting A Dirty Shame, the new John Waters movie. The blog will be written by NewYorkish editor Remy Stern, the hand behind...
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JupiterResearch noticed that different email service providers (ESPs) use different ways of calculating their deliverability rates. With ESPs touting the rate emails sent by them get to their intended readers' email in-boxes, the measure has become a major criterion used...
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In a few days AOL plans to introduce its shopping portal to compete with the likes of Froogle, Shopping.com and Yahoo Shopping. About ten percent of online holiday shoppers visited a comparison shopping site like this last year, showing that...
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After throwing 72 million ads up on the web in July, the John Kerry presidential campaign went practically dark in August. The 71,000 impressions Nielsen/NetRatings reported for the period were small enough to constitute merely make-good media from the previous...
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Microsoft's stated intent to hold on to some intellectual property behind its Sender ID program caused a standards body to reject it as a potential universal means of determining email senders' identities. Using proprietary technology flouts the policies of many...
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Online retail sales grew a paltry six percent for the last week of August, growing to $1.1 billion, according to comScore. That growth only tracked general retail sales growth, pegged at 6.4 percent by ShopperTrak. Online travel sales grew immensely,...
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AOL started testing its new website homepage [click image for larger version], readying for a relaunch that it hopes will make AOL more of a portal choice for non-AOL network subscribers. PaidContent noted that the page is heavily Flash dependent...
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Firefox, the free, open source web browser program, will finally hit the 1.0 version today, provided no new "show-stopper" bugs are found. AOL spun off the open source effort more than a year ago, creating the Mozilla Foundation. The browser...
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