Research firm Harris Interactive bought competitor WirthlinWorldwide for $41.8 million in cash and stock. The deal gives Harris 300 additional clients and about $50 million more in annual revenues, about a third more than it predicted it would see this...
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Monster chose directDeutch to be its agency of record for direct marketing. Its overall marketing budget, including direct, amounts to about $125 million. Last year Deutsch won the general media account and iDeutsch took the interactive portion. BtoB Online reports....
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The recent Aegis financial report that dropped the interesting statistic that it predicted half of all media to be digital by 2007 turns out to have referred to an internal study that counts a great deal of media consumers consider...
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As suspected, the "scientist" sites popping up last spring proved to be hoaxes, albeit alluring ones. The effort was part of a BMW Mini viral campaign put together by the Crispin Porter crew, of Subservient Chicken fame, which can be...
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It won't be ballyhooed by the anti-spam technology companies quite like the doom-by-spam press releases we've seen in the past few years, but MessageLabs found that some forms of the scourge have actually decreased. Business emails now have less than...
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An intellectual property firm sued Major League Baseball (MLB) for allegedly infringing several patents that involve real-time sports coverage. The features that DDB Technologies claims are covered include MLB's simulations of live games, its video highlights reels and its fantasy...
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PaidContent pointed to a Japanese news account of Googles September 1 launch of the Japanese version of Google News. The site failed to include the biggest Japanese newspaper as part of its policy to leave alone those sites that choose...
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Online job classifieds are growing about twice as fast as their print equivalents. The second quarter of 2004 saw about 40 percent online growth versus print's 20 percent growth, according to data from Corzen and the Newspaper Association of America...
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A Celent Communications study reports that email payments, like those from PayPal, will continue to grow quickly, more than doubling between 2003 and 2005. The firm predicted about 135 percent growth in service fees from $134 million last year to...
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Facing a chillier initial public offering market, Shopping.com lowered its expectations of what it could get for its upcoming IPO to $126 million from $143 million. Insiders also cut the number of shares they would cash in by about a...
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Proponents of anti-spam identification schemes have long said that the identifying of a sender is only half of the protection needed to thwart spam, and a new study shows this to be true. Email service provider MX Logic showed that...
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