Yahoo started testing out its FareChase travel comparison shopping site last night. Yahoo said the new application is an example of its effort to apply its search technology to more and more services. FareChase was purchased by Yahoo in July....
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Online spending grew 13 percent for the third week in August, according to comScore, just a couple percentage points above the growth rate ShopperTrak reported for general retail sales. comScore also reported online travel spending growth of 24 percent. Internet...
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A Poynter blogger noted that online content is sometimes valued at a lower rate than the "real world" equivalent. He points to the example of Blockbuster's subscription deals: the offline version costs $25 a month for the ability to rent...
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Bunnyfoot released another study on ad banners, still 40 percent of online spending in the U.K. It found that users spend almost a quarter of their time on a page looking at the banner. Location of the ads on the...
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Some marketers are getting nervous that search engines are learning a little bit too much information about their businesses, perhaps gaining the ability to use that information to squeeze higher rates out of businesses that are able to make search...
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SearchEngineLowdown points out that Ask Jeeves has been spidering syndication feeds, although it doesn't currently provide an application that would use this information. The search journal speculates that Ask intends to place a link to the RSS feed next to...
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Companies like Beenz, Flooz and DigiCash came too early, providing micropayment systems during the dot.com boom before major intellectual property holders - like movie studios and record labels - were willing to try out single sale business models. Now, with...
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In a sign that Nielsen's monopoly of TV viewing statistics might have gotten - heaven forefend - political, Reverend Jesse Jackson endorsed the new launch of the ratings firm's new local people meters. As measurement gets refined in the traditional...
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The U.S. Patent Office granted Microsoft a patent on tabbed browsing, a concept Microsoft claimed as its own seven years ago in a 1997 application. Just about all browsers today enable a feature that allows readers to tab through links...
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DM News surveyed the search engine marketing industry and found the concentration of future inventory lies in contextual marketing, through products like Google's AdSense. Did-It's Kevin Lee said that AdSense is where Google must find its growth, as expanding its...
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Theglobe.com, once an internet high-flyer, bought online direct marketing agency SendTec for $6 million in cash and stock worth about $14 million more. Other goodies are in store for SendTec owners if the shop continues to perform well. Theglobe.com, owns...
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The Poynter Institute published a set of observations made while studying the eye movements of web surfers, finding that ads get viewed (or don't) in large part due to page placement and several specific design elements. Some of the findings...
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