According to an e-commerce site optimizer, conversion rates are often directly related to the simplicity (or lack thereof) of shopping carts. While adding new cart features can help achieve some goals, cluttering up the shopping experience can significantly add to...
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In a report pointed out by SearchEngineLowdown, Wotbox.com announced eight new "local" search sites, geared to the eight countries Australia, Canada, France, Germany, Italy, New Zealand, Spain and the U.S. Wotbox already had an international site and a U.K.-specific site,...
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An email Google sent out to AdSense publishers tells of added features, including multiple ad units on a page, collapsing ad units that shrink when a targeted ad isn't available, and - most interestingly - ads with "new branding features"...
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China's attempt to censor Internet access points in the country is again running into problems. Filters banning more than 1,000 words began to clog some months ago, prompting some ISPs to offload the filtering to users' computers. Of course, enterprising...
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Last week a federal judge in Virginia denied Google and Overture motions to dismiss a lawsuit brought by Geico, allowing the insurance company to sue the search companies for allegedly violating its trademarks, conducting unfair competition and diluting its marks....
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ClickZ's Pam Parker speculates that Claria may be in the throws of acquisition talks, having pulled back from its proposed initial public offering, yet continuing to gussy up its balance sheet and prospects with legal settlements. Like a Kremlinologist parsing...
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Carat, one of the world's largest media buying concerns, upped its estimates for 2004 and 2005 worldwide adspend. The shop increased its predictions for U.S. market growth about half a percentage point to 5.8 percent growth in 2004 and up...
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iMedia interviewed Mark Dooley, Coke's main online brand manager. He revealed that the soft drink purveyor plans a big social networking-oriented marketing effort online soon. His team is growing, and he reports more brands are shifting more dollars online....
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Analysts report that online retailers using a gross conversion rate measure are likely oversimplifying their sites' performances. Conversion rates can translate into more useful information when they are tied to specific marketing efforts, according to independent analyst Matthew Berk. JupiterResearch's...
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A U.S. Department of Justice official told a reporter that the Direct Marketing Association's (DMA's) PR campaign to take partial credit for U.S. anti-fraud efforts crossed over the line from mere self-promotion and moved into harmful interference last week. The...
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