The Email Service Provider Coalition (ESPC) will now require its members to adopt the SPF 1 email authentication standard. The standard allows other services to verify that senders of emails from those domains are indeed who they say they are....
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LinkedIn, a social networking firm, announced that it passed the one million members mark, partly due to its launch of a group-oriented strategy that allows clubs, companies and other organizations to use LinkedIn as a networking platform. Networking firm Soflow...
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Adrants pointed to a MediaLife story on a DoubleClick study indicating that the use of the newer and larger "Leaderboard" banner size quadrupled over the course of 2003, becoming the second most popular ad size on the internet. Interestingly, the...
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The WB Network will air the debut of a new series, "Jack & Bobby," on the AOL network before it airs on television. Both networks are owned by Time Warner. The online preview is billed as the first time a...
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It seems San Francisco is popping again, with online agencies hiring senior level staff, particularly new business people. Tribal DDB announced the hiring of a new leader for its Bay Area office. Elizabeth Ross, a business development veteran from agencies...
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The European Online Publishers Association (OPA) changed heads, hiring on Amy Porter, an IT marketing executive, who is to concentrate on expanding research efforts and starting to keep tabs on European legislative efforts that might hinder online publishing. PaidContent.org points...
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Net rumors have it that Google is working on an instant messaging (IM) application that may have close ties to both its Gmail free email product and its Orkut social networking application. Google already owns the Hello product through its...
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Claria settled trademark lawsuits brought by several online companies, such as Wells Fargo and Quicken Loans. Terms weren't disclosed, but after similar suits filed in years past were settled, Claria stopped allowing its adware pop-ups from appearing on litigants' sites....
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JupiterResearch reports that adoption of behavioral marketing - such as placements through networks using targeting technology from Tacoda, Revenue Science and Claria - increased by 60 percent among advertisers in 2004. But that number doesn't tell the full story, as...
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Behavioral marketing firm Revenue Science teamed with ad management firm Trafficmac to provide a bit of predictability and stability for publishers considering making the plunge into moving their ad inventories to behavioral targeting. Publishers have had a difficult enough time...
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A new OneUpWeb study shows that Fortune 100 firms still don't care much for search engine optimization. About half failed even to include some of the most basic website tags that would make the sites more likely to achieve high...
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Friendster earned the ire of the blogosphere this week when it fired Joyce Park for writing something about Friendster on her personal blog. Just what was found offensive wasn't revealed to Park, who told CNET that her former company declined...
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