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September 2004
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LinkedIn Passes Million MarkLinkedIn, a social networking firm, announced that it passed the one million members mark, partly due to its...Leaderboards 2nd Most Popular Ad SizeAdrants pointed to a MediaLife story on a DoubleClick study indicating that the use of the newer and...WB to Debut TV Series on AOL FirstThe WB Network will air the debut of a new series, "Jack & Bobby," on the AOL network...Another New SF Agency Exec HiredIt seems San Francisco is popping again, with online agencies hiring senior level staff, particularly new business people....OPA Europe Gets New HeadThe European Online Publishers Association (OPA) changed heads, hiring on Amy Porter, an IT marketing executive, who is...Rumors: Google to Bow Instant MessagingNet rumors have it that Google is working on an instant messaging (IM) application that may have close...Claria Settles SuitsClaria settled trademark lawsuits brought by several online companies, such as Wells Fargo and Quicken Loans. Terms weren't...60 Percent More Behavioral Targeting Users in 2004JupiterResearch reports that adoption of behavioral marketing - such as placements through networks using targeting technology from Tacoda,...Traffic Management Dropped into Behavioral Targeting (Hmm, Tastes Great)Behavioral marketing firm Revenue Science teamed with ad management firm Trafficmac to provide a bit of predictability and...Study: Fortune 100 SEO StinksA new OneUpWeb study shows that Fortune 100 firms still don't care much for search engine optimization. About...Blogger Firing Inspires Friendster BoycottFriendster earned the ire of the blogosphere this week when it fired Joyce Park for writing something about...Engorged AKQA Too Fat for Current DigsGrowing digital agency AKQA needs new digs in San Francisco and will move into a bigger space at...Reker Takes Over at Zentropy MinneapolisAimee Reker will take the lead of media services at Zentropy's Minneapolis office. The dozen media employees in...Zinio Hires Zinman to Head Marketing, ProductsZinio, the digital magazine firm, named David Zinman as VP marketing and product management. Zinman became a well-known...B-to-B Publisher Seeks Salvation on InternetPenton Media, the debt-ridden publisher of B-to-B titles, is looking to the web for new revenues. The new...In-Store Pick-Up Much Improved over 2003Online retailers offering in-store pick-up are doing some things quite well. For instance, most are offering same-day service...eBay Ups Investment in Korean VentureeBay bought more of its Korean holding Internet Auction Company (IAC) after almost doubling its bid to several...New Microsoft Music Store Still ProprietaryMicrosoft launched its new music retail store last night, showing it to be only the second company, after...Disney Dumped $68 Million on 'MovieBeam,' Unlikely to See it AgainHewing to almost perfectly consistent precedent, Disney's video on demand test markets are proving a bust. This time...Instant Messaging Spreads to AdultsA new Pew study shows that instant messaging (IM) has spread among adults, with 51 million of them...Search Firm Launching Directory CreatorFAST Search & Transfer, a search technology firm that has sold enterprise search applications to large IT firms...Massive Advergaming Network to Provide Net Ad PowerMassive, the New York digital agency, is developing an ad system that would allow for banner insertions in...Small Firm Bows Desktop Search AppCopernic Technologies launched its own combination of desktop and internet search applications, called Copernic Desktop Search (CDS). 30,000...Overture to Automate Broad Matching, Wins Yahoo, Microsoft DistributionAn Overture executive told CNET that it plans to automate its ad auction system next month. The company's...IDC: Spam Much Worse in 2004IDC, a research firm with one of the most conservative estimates of how much email turns out to...Shopping Cart Abandonment Upped with ComplexityAccording to an e-commerce site optimizer, conversion rates are often directly related to the simplicity (or lack thereof)...Wotbox Launches 8 'Localized' Nation SitesIn a report pointed out by SearchEngineLowdown, Wotbox.com announced eight new "local" search sites, geared to the eight...Google Bows Branding Features in AdSense, MoreAn email Google sent out to AdSense publishers tells of added features, including multiple ad units on a...China's Keystone Web Kops at It AgainChina's attempt to censor Internet access points in the country is again running into problems. Filters banning more...Google, Overture in Trademark Suit SetbackLast week a federal judge in Virginia denied Google and Overture motions to dismiss a lawsuit brought by...Speculation on Claria Buy-OutClickZ's Pam Parker speculates that Claria may be in the throws of acquisition talks, having pulled back from...Carat: Adspend to Rise FasterCarat, one of the world's largest media buying concerns, upped its estimates for 2004 and 2005 worldwide adspend....Interview: Coke to Bow Social Networking EffortiMedia interviewed Mark Dooley, Coke's main online brand manager. He revealed that the soft drink purveyor plans a...Site Conversion Too Broad a MeasureAnalysts report that online retailers using a gross conversion rate measure are likely oversimplifying their sites' performances. Conversion...Justice Official Annoyed at 'DMA' LeakA U.S. Department of Justice official told a reporter that the Direct Marketing Association's (DMA's) PR campaign to...U.S. Appeals Case, Seeks More Email Privacy ProtectionAfter a panel of federal judges in New England ruled that an internet service provider (ISP) did not...eMarketer Denies It Copied Data UnfairlyeMarketer, an aggregator of internet-oriented research, made a public statement on the suits lodged against it by Jupitermedia,...Spyware Bill Advances, to Head Off Misguided 'Spy Act'In an effort to head off the misguided Spy Act bill that would ban a wide range of...MarketingVOX Shortened for Labor DayMarketingVOX will publish a shortened issue of the MarketingVOX Daily today, Labor Day in the U.S. Those not...Google Staffs up IndiaSearchEngineWatch points to indigenous accounts in India as indicating Google is following up with its stated aim of...Mathemetician 'Solves' Primes Puzzle; E-commerce Systems Firms NervousAcademics report that one of the seven biggest mathematical puzzles may have been solved, providing a pattern to...E-Commerce Firms Branching OutThe Times reports e-commerce firms are again branching out into related - and sometimes unrelated - product categories...Woot Attempts BlogfomercialAdAge found an internet media company it likes: a firm aiming to bring home shopping channel-type content to...FT.com Goes BehavioralThe Financial Times' online division will use targeting firm Revenue Science to divvy up its ad inventory into...Digitas/Modem Merger Shaking Out ClientsThe client conflicts created in the planned Digitas and Modem Media merger are now coming to a head...Retail Spending Offering Small HopesResearch firm Retail Forward indicated retail sales will likely continue August's lackluster results, with its forward-looking spending index...Poindexter to Gun for Atlas with New Venture RoundPoindexter Systems, a 33-person ad serving and behavioral targeting firm, announced it raised $8 million in venture funding...Vonage to Spend $25 Million in Online AdsVonage announced it will put more than half of its $50 million annual marketing kitty into online advertising....Levis Tops for Week on Consumer Online AdsAdRelevance reports that Levi Strauss came out on top for consumer goods online advertising in the third week... |