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August 2004
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MatchNet's IPO Called Off; Tappin Steps DownOnline dating site MatchNet's initial public offering is the latest casualty of "market conditions." The operator of JDate.com...Internet Important Every Day for Seven of Eight AmericansPew reports that most Americans with access (seven out of eight) say the Internet is a daily part...Overture Plays Down New Fees RumorsA survey by Yahoo that implied the company was considering introducing new "subscription" fees to its paid search...Forrester: 13 Percent of All Sales to Be Online by 2010By 2010, about one in eight dollars spent on general merchandise will be spent online, according to Forrester...Home Furnishings the Number One Net Growth CategoryAmong goods sold online, home furnishings is growing the fastest, according to Roper Reports. A full quarter of...SEO Firm Settles Charges of Service FailureSearch engine optimization (SEO) firm Internet Advancement settled with Washington State's attorney general over charges it failed to...Updated: Playboy Interview Clouds Google IPOA not-so-revealing interview in a Playboy issue to be released today is getting the founders of Google into...Digitas to Cut Every 25th WorkerDigitas said it will cut 50 jobs - about one in 25 of its staff - due mostly...Toys 'R' Us Gets Order Against Amazon.comA New Jersey state judge has been mostly finding for Toys 'R' Us in its contract dispute with...MSNBC Bows ClassifiedsNews site MSNBC is launching its own newspaper classifieds online, providing jobs, real estate, cars, personals and general...Local Search Stinks, to Grow SlowlyNate Elliott explained why his JupiterResearch study gave such short shrift to local search, predicting it will grow...Warner Music Caught Spamming BlogsWarner Brothers Records got caught in its ham-handed effort to get bloggers to push its new Secret Machines...Unwanted Sales Emails to Hike by Two Thirds, Push Marketers to NewslettersJupiterResearch's onslaught of future predictions continues with the prognostication that online users will get more than 6,000 unwanted...Feedster Brings Ads to RSSFeedster, the aggregator of RSS syndicated content feeds from websites, is rolling out advertising links in its search...SEC Reportedly Unworried about Playboy InterviewThe Securities and Exchange Commission reportedly said Google's initial public offering does not have to be delayed after...eBay Takes Piece of CraigslistCommunity site Craigslist saw a quarter of its equity - previously granted to a partner - sold to...B2B Ad Dollars Leaving PrintBusiness-to-business ad pages are down in print, falling another three percent. The shift has been a drumbeat of...Automakers Choking Sales LeadsAutomakers are dropping the sales ball online, says both Forrester Research and JupiterResearch in new reports. The Forrester...Research Paper Hints at Microsoft Search's Special SauceSearchEngineLowdown reports that Jason Dowdell has found some interesting published Microsoft tidbits that better explain how it may...China Hones Net Monitors on PornographyChina is pushing a multi-front "anti-porn" effort to control web content, including monitoring of people using the internet,...Razorfish Takes Blockbuster AccountAvenue A/Razorfish won the Blockbuster online account and will release its first campaign this week. The account win...MSN to Bow Ad-Supported Video 2Microsoft is set to release a new video channel on its MSN network, called MSN Video 2. The...Only 3 Percent of U.K. Sellers OnlineOnly one in 33 U.K. small and medium-sized businesses are selling goods or services online, according to PFA...Monster Gives Up on AOL, MSNMonster.com's CEO reversed the jobs classifieds company's marketing strategy after finding that the deals with MSN and AOL...Product Buzz Affects MarketingWord-of-mouth measurement firm BuzzMetrics published a case study implying that popular topics and water cooler conversation may play...Tune Not Yet Stopped in AOL's Musical Agencies GameAOL's agency churning continued with the hiring of The Martin Agency, and IPG property, not to replace Wieden...Networks Told They Were at Fault for Once-Missing MenLast week's story on television networks pointing to new Nielsen figures as vindication that young men never left...LookSmart Adds Automated Ad System FeaturesLookSmart added budget and cost-per-click tracking features to its automated advertising system LookListings. The new features add a...Wired Admits Capitalizing 'Internet' All a MistakeWired, which through a series of cultural accidents in the mid-1990s became the style arbiter of Internet language...Local Search Looking RosierWhile Jupiter Reserach estimates continue to predict negative growth relative to other parts of the online media mix,...Google Seeks to Set Price TodayGoogle said it will move to price its initial public offering this afternoon. It announced it had asked...DoubleClick Reports Higher E-commerce ConversionsThe Q2 2004 E-Commerce Site Trend Report from DoubleClick reports that people are agreeing to buy things online...VOX Interviews Quigo CEOWith vertical search company Quigo in the news a lot recently, MarketingVOX sent over a small batch of...Google Lowers Price, Hopes to Launch IPOGoogle's initial public offering was lowered in price to a range of between $85 and $95 per share,...Meckler: Expanding Suit Against eMarketerJupiterResearch CEO Alan Meckler wrote on his blog that he had expanded the suit he lodged against eMarketer...Another Weak Week of Online RetailThe week ending on the first day of August showed no growth in e-commerce from the year before,...Crypto Researchers Chip Away at Net CodesCryptography researchers showed that some of the basic formulas used to securely encode data in online transactions aren't...Netscape Upgraded (Barely)AOL released an update to its moribund Netscape browser software, upping it to version 7.2. Lacking any significant...Study: Behavioral Targeting Huge ROI ImprovementAdvertising.com conducted some tests of its behavioral targeting performance on its own network, finding that targeted ads out-performed...DoubleClick Signs 86 New Ad Serving ClientsDoubleClick announced the signing of 86 new ad serving clients, along with 43 renewals for the first half...TV Networks Finally Succumb to Ad-ID StandardThe four major TV networks announced that they are complying with a marketer effort to standardize broadcast media...Traditional Ad Budgets Up 6.4 Percent in 2004Falling in with predictions, measured ad spending rose 6.4 percent in the first half of 2004, according to...Olympics Sponsors Suffering Internet Share SetbacksThe three lead Olympics sponsors saw their web traffic share decrease significantly in the lead up to the...Video Game Viral Campaign Runs AmokThe company marketing new video game Resident Evil: Outbreak has set up a site allowing people to use...Carat Interactive Rebrands to DiffinitiCarat Interactive is rebranding in the U.K. as Diffiniti. At first the in-house online media arm for Carat,...Path to AOL and Microsoft Accounts Lies Through Sender IDMarketers and newsletter publishers hoping to get email into mail boxes of AOL, and Microsoft email accounts will...Google IPO Off and Running, Much ReducedAfter lowering the number of shares offered and pricing the offering at the low end of its restated...Eolas Rich Media Patent on Way to GraveMicrosoft won yet again against Eolas, the patent holder that initially won a half-billion dollar judgment against the...'Blogversations' Intro Advertorial to BlogsBlogversations, a new company that is half PR firm and half ad rep, is offering a service whereby... |