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August 2004
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IAB U.S. and IAB U.K. Disagree on Measurement PrioritiesGreg Stuart, the Interactive Advertising Bureau (IAB) U.S. chief, questioned the efforts being put into the U.K.'s IAB...FTC: Fraud Common, Internet not High on ListFor once, the Internet isn't the best medium for a high-growth business: fraud scams. A newly released Federal...PayPal Ready to Challenge Visa, MastercardPayPal, after having re-written some of its back-end systems so as to be able to talk to major...Google Gives Rebate to Those Who Try AdWordsGoogle sent a message to advertisers that have avoided the contextual side of its offerings, giving them a...Mitsubishi Dumps Integrated Effort for Web-OnlyMitsubishi's "See What Happens" integrated campaign success - driving 31 million web visits and tripling dealer leads will...Yahoo Buys FareChaseYahoo bought FareChase, an online travel aggregator site, for an undisclosed sum. Most of the 25 FareChase employees...For Commerce Sites, Sticky is BackStickiness is back in fashion. But this sticky is different from the much lauded sticky that proved popular...GM Outsources Dealer Sites, Local Online AdsInternet sales leads might be up 250 percent for GM dealers, but now they're going to cost a...24/7 Real Media at Break-Even24/7 Real Media saw revenues increase 61 percent last quarter, but failed to earn a profit outside of...Yahoo's 'Anti-Spy' Now Nixes Claria's AdwareYahoo, whose search division Overture has a very large and profitable relationship with adware creator Claria, updated its...Jupiter Forecasts Slowed Growth, Stalled Local Search MarketThe headlines on BBC and CNET got it wrong. Online advertising isn't set to slow, but its growth...U.K. Study: Five of Six Users Have ClickedA British online advertising vendor's study showed that five out of six U.K. web users had clicked on...Republicans Still Trying to Replicate Dems' Blog Fundraising SuccessIt seems to bug Republican bloggers that the Democrats have been using their blogs to such effect in...Google's Secret Ad Policy Partly Revealed, Still Pretty MysteriousGoogle's ad policy - the secret rules by which it accepts or rejects paid search ads - have...Bill Matthews Resurfaces at TacodaWell-known Internet sales figure Bill Matthews joined Tacoda as head of a new San Francisco office. Matthews is...Online Sales Merely Pacing Offline SalescomScore reports e-commerce growth of 12 percent for the week ending July 25 relative to the same period...Eyeblaster Flushes Marketing DepartmentNate Elliott notes that Eyeblaster Director of Marketing Masha Geller is following marketing head Paul Kadin in leaving...MarketWatch Ejects '.com' from NameAdWeek reports that MarketWatch - like a newlywed getting an old boyfriend's tattoo removed - will nix the...Search Blog Complains of Anti-Search Press BiasFirst there was the search advertising hype, then there came quite recently the backlash commentary, and now we...'The Spot' Makes Online ComebackThe Spot is back. The failed 1995-1997 online soap opera featuring a bunch of young people living in...DoubleClick: Post-Impression Responses Outnumber ClicksDoubleClick's ongoing study of ad serving trends showed that click rates declined about nine percent in the second...Yahoo Exacts Huge Google Settlement for Self-Serve Ad PatentYahoo and Google called off the lawyers yesterday, announcing a settlement in the patent suit that threatened the...Young Men Back Watching TVWhen Nielsen pulled the figurative fire alarm last year, telling TV companies they were losing young male viewers,...Among DoubleClick Publishers, Ad Server Sputtering Not Polite ConversationWhile DoubleClick survived a hack attack that temporarily downed parts of its ad network, the publishers who used...Xerox's Global Ad Director InterviewediMedia interviewed Barbara Basney, Xerox's director of global advertising, finding her keen on search - particularly the organic...Online Travel Growth SlowingInterActiveCorp and Priceline are joining Orbitz in predicting lower growth in the online travel field. To date the...Happy Tenth Birthday to E-commerceTen years ago today, according to the New York Times, the first online retail transaction took place on...Google Gets Lawyer Visit from Firm Claiming Gmail NameIndependent International Investment Research (IIIR), a British firm, indicated in an investors' meeting yesterday that it had thrown...Overture Tests Market Reaction to New FeesSearchEngineLowdown pointed to rumors it is trying to track down to ground suggesting Overture may be intending to...Valueclick Sets Sites on EuropeValueClick says its purchase of Pricerunner isn't a one-time opportunistic acquisition, but rather the start of a major...Search-borne Customers Make Fewer ReturnsObserving a seldom-watched metric, Shoes.com discovered that people coming from search engine queries tend to be much less...Net Marketing Execs Upbeat on Company ProspectsAn informal poll conducted against MarketingVOX's own network of online marketing executives shows that the industry is indeed...Online Adspend to Hit Record, Steal from TV & NewspaperseMarketer pegs 2004's online ad market to grow by $1 billion over that of 2003, hitting $9.1 billion...PointRoll Intros Mac SupportPointRoll announced it now supports Macs as well as PC's, claiming to become the first major concern to...FTC Wins 'Marketing Innovation of the Year'The ClickZ marketing awards were announced today, with mostly the usual suspects occupying the top spots for categories...Study: Spam Hurting E-commerce UseConsumer Reports published figures suggesting the combination of spam, viruses and security concerns is taking a toll on...Claria Nixes IPO PlansBehavioral marketing and adware firm Claria told the Securities and Exchange Commission that it was canceling its previously...PlanetOut Delays IPOPlanetOut, one of the frothier of the IPO candidates planned for the summer, decided to delay its initial...FTC Asks What Is 'Commercial' EmailThe Federal Trade Commission, ordered by Congress to come up with some rules to determine which emails fall...Yahoo's Spam ID Tech Tested OutSendmail tested out Yahoo's new email authentication system called DomainKeys - which requires a computational checking of an...TDWaterhouse's Marketing VP InterviewedColin Mulligan, TDWaterhouse's vice president of marketing is coming up to speed quickly, having joined a marketing department...Email Firms to Add Services to Sender IDIronPort Systems and Cloudmark hope to exploit Microsoft's pushing of Sender ID anti-spam technology to enable them to...Time Warner in Yet Another ReshuffleTobi Elkin writes that she's received yet another Time Warner release on yet another marketing group reshuffling, calling...PayPal Gains New Distributor, Guns for Merchant ServicesContinuing its strategy of expanding the reach of PayPal beyond its own eBay backyard, eBay.com partnered with Retail...Ex AOL Head Accused of Misrepresenting Ad SalesAOL founder Steve Case stands accused of knowingly misrepresenting AOL ad revenues prior to the merger with Time...Britain Buys Search Terms to Boost Gov SiteThe U.K. is apparently purchasing paid search terms on services like Google's AdWords in order to attract more...Micropayments to TripleMicropayment purchases through companies like eBay's PayPal, Qpass and PaymentOne will more than triple by 2010, according to...Study: Email Marketing Best among Direct MediaOf all direct-oriented media tested for return on investment, email marketing proved the winner, returning an average of...Pew: 100+ Million Searchers; Vast Majority HappyA Pew study of Internet users in May showed that 84 percent of online Americans have used search... |