Rich media firm PointRoll added a polling feature called Pollster to some of its ad formats. Viewers can answer questions within the ad and see the results garnered from other people as well. People would conduct the answering and viewing...
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eMarketer published a whitepaper on behavioral marketing, showing how it works and how it fits in with contextual placements and search advertising. Most interestingly, it makes the point that behavioral targeting is most likely to find consumers at a stage...
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Overture made a clean sweep of three British newspaper deals, signing on the Financial Times, Guardian Newspapers and Independent News and Media to use its Content Match advertising product. Silicon.com reports....
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Rumors abound about Microsoft planning a major brand campaign for its Windows Media format and a special "Intel Inside"-like tag that would proclaim compatible devices as "Plays for Sure." The move may be a direct criticism of Apple computer's proprietary...
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Proving itself again as the best source of search engine esoterica, SearchEngineLowdown points to the Engadget blog's Search Engine Belt Buckle, a PDA that displays a constant feed of search queries from the web. The device will last about two...
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In the grand congressional tradition, one of the main bills designed to thwart spyware has been written in an overly-broad fashion, preventing legitimate firms from using cookies and otherwise providing useful tracking on their sites. HR 2929, reported here last...
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Attorney General John Ashcroft will reportedly make an announcement today detailing 100 arrests and other legal actions against spammers. DM News reports that in May, an FBI official specifically mentioned the Direct Marketing Association's (DMA's) "Slam Spam" effort as having...
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ClickZ's Al Diguido considers Google's Gmail service to be a burr under his saddle. It rasps his sensibilities that email marketers could have their communications displayed next to contextual search listings that could include competitors. Among the possibilities he considers...
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A flavor of the open source Linux operating system called KDE is likely to be the first major operating system to sport Google-like search features. Microsoft has been pointing to its own efforts to incorporate such features into its Windows...
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Northwest Airlines' move to charge additional fees for customers not purchasing tickets over Northwest's website ignited what seems like a long-smoldering conflagration between the airline and Sabre, the computer travel reservation system provider. The companies are suing each other. Sabre,...
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