Priceline.com and Ramada.com will both make special design accommodations on their sites to be more useful to blind visitors as part of a settlement with populist New York Attorney General Eliot Spitzer. The New York lawsuit alleged that the companies...
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Nielsen/NetRatings, a web traffic measurement firm, launched the first in what it plans as a series of category-specific intensive panels to more finely measure audience behavior on certain types of sites. The first effort, concentrating on financial services, will monitor...
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Honda became an online branding convert after a little web add-on to a TV campaign took on a life of its own, spawning an owner photo site and driving some very different types of site visitors - the loyal owner...
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Adrants pointed out that the Seattle Post Intelligencer announced it will be putting online its print ads, claiming it has been a much-requested feature for the website. The move comes as several companies have started trying to move the weekly...
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In the U.K., paid search advertising accounts for about 40 percent of online billings - a demand level causing search advertising prices to rise. In the face of growing cost per click prices (and some search gurus' insistence that as...
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MarketWatch VP of Marketing Dan Silmore writes that he's amazed more ad sales groups haven't implemented an online equivalent to the tear sheet, the copies of ads that many media companies send their advertisers. While it might not seem...
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Wired profiled Tari Akpodiete's Banner Report site, the repository of more than 15,000 ad banners that Canadian web designer compulsively collects. It's a nice resource for reference and even competitive review, but it is far from comprehensive. While her policy...
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A gambling information site challenged in court the U.S. Justice Department's threatening of gambling sites and media companies with possible criminal penalties if they used the web to advertise gambling products. Casino City filed the case in a Louisiana federal...
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Adland nicely summarized an LA Times story on the various flavors of online ads that don't look to consumers like ads at all, like viral marketing and the use of shills. Advertisers such as Robert Liodice, head of the Association...
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In a sign that Google's contextual ads might not be nearly as useful to marketers as its search advertising, the company removed contextual placements from the tops of pages served by its free blogging tool Blogger. In the ads' place...
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CNET will send 12 million emails to its subscribers to encourage them to add the web publisher to their address books, helping CNET evade over-zealous spam filtering of its newsletters. Bigfoot Interactive, the manager of the retention campaign, provides retention...
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The Census Bureau reports that e-commerce grew 23 percent to about $16 billion in the second quarter compared to the same period last year. The numbers were roughly consistent with other estimates and research firm predictions and compared against about...
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