After 15 months without a global creative director, Digitas elevated Mark Beeching to the post, finally replacing Joe McCambley, who moved over to AOL last year. Beeching had been one of five regional creative directors who operated independently in the...
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Ganett, Kight Ridder and Tribune Company combined forces to create the online equivalent of the newspaper circular - the slick packet of ads and coupons that tends to slip out of the newspaper at inconvenient times. The service, dubbed ShopLocal...
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24/7 Real Media announced yesterday that it bought an Australian search engine marketing management system for up to $34 million. Decide Interactive's paid search bid management tools impressed 24/7 enough for them to shelve their own already-started development efforts. Decide's...
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After getting re-acquired by its parent company, Barnes & Noble.com promptly saw a sales decline of six percent. Second quarter sales fell to $84.5 million, earning a loss of $7.6 million. The May 2004 re-acquisition may have interrupted marketing efforts...
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Like a lot of site measurement and testing firms, Webmetrics is attempting to break into the site analytics market, providing more information about user interactions and e-commerce. Its new HitAnalyzer combines web hosting with analytics reporting. HitAnalyzer is able to...
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Claria's Feedback Research group reports that 82 percent of internet users prefer to arrange travel online. About 60 percent had bought travel services online in the previous three months, with about two thirds of those using a major travel site...
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RealNetworks' guerilla marketing effort to try to shame Apple Computer into allowing more open standards in its massively popular music products backfired yesterday. When an online "petition" was set up for people to air their opinions, many directed their ire...
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Vividence surveyed users of some of the top 20 e-commerce sites, ranking their customer experiences and perceived relative value. Using that data, the study then divined which features customers deemed most useful. Price, surprisingly, wasn't an all-controlling factor. While WalMart.com...
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Fast Company reports that Amazon.com plans to buy Joyo.com, the largest seller of books and other intellectual property in China. For $75 million Amazon will take possession of the distribution network Joyo.com has constructed in an economy where almost all...
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