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August 18th, 2004
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Google Lowers Price, Hopes to Launch IPOGoogle's initial public offering was lowered in price to a range of between $85 and $95 per share,...Meckler: Expanding Suit Against eMarketerJupiterResearch CEO Alan Meckler wrote on his blog that he had expanded the suit he lodged against eMarketer...Another Weak Week of Online RetailThe week ending on the first day of August showed no growth in e-commerce from the year before,...Crypto Researchers Chip Away at Net CodesCryptography researchers showed that some of the basic formulas used to securely encode data in online transactions aren't...Netscape Upgraded (Barely)AOL released an update to its moribund Netscape browser software, upping it to version 7.2. Lacking any significant...Study: Behavioral Targeting Huge ROI ImprovementAdvertising.com conducted some tests of its behavioral targeting performance on its own network, finding that targeted ads out-performed...DoubleClick Signs 86 New Ad Serving ClientsDoubleClick announced the signing of 86 new ad serving clients, along with 43 renewals for the first half...TV Networks Finally Succumb to Ad-ID StandardThe four major TV networks announced that they are complying with a marketer effort to standardize broadcast media...Traditional Ad Budgets Up 6.4 Percent in 2004Falling in with predictions, measured ad spending rose 6.4 percent in the first half of 2004, according to...Olympics Sponsors Suffering Internet Share SetbacksThe three lead Olympics sponsors saw their web traffic share decrease significantly in the lead up to the...Video Game Viral Campaign Runs AmokThe company marketing new video game Resident Evil: Outbreak has set up a site allowing people to use...Carat Interactive Rebrands to DiffinitiCarat Interactive is rebranding in the U.K. as Diffiniti. At first the in-house online media arm for Carat,... |