With vertical search company Quigo in the news a lot recently, MarketingVOX sent over a small batch of questions for CEO Michael Yavonditte, in an attempt to figure out how Quigo hoped to carve out a successful and defensible niche...
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Google's initial public offering was lowered in price to a range of between $85 and $95 per share, putting the company's maximum value down from more than $36 billion to less than $26 billion. This, coupled with halving the number...
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JupiterResearch CEO Alan Meckler wrote on his blog that he had expanded the suit he lodged against eMarketer for allegedly appropriating research information as its own. He said legal action had also been brought in England and in France. He...
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The week ending on the first day of August showed no growth in e-commerce from the year before, according to comScore. Sales just scraped past $1 billion, but $3 million less than last year's figure for the same week. So...
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Cryptography researchers showed that some of the basic formulas used to securely encode data in online transactions aren't as secure as many thought. In a series of papers, different research groups have made significant inroads on a variety of the...
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AOL released an update to its moribund Netscape browser software, upping it to version 7.2. Lacking any significant improvement, the new browser version is most notable in that its continued dormancy seems to be inspiring Microsoft to a similar level...
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Advertising.com conducted some tests of its behavioral targeting performance on its own network, finding that targeted ads out-performed normal placements at least several times over. Behavioral targeted ads (impressions targeted to people who had, for instance, previously abandoned a registration...
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DoubleClick announced the signing of 86 new ad serving clients, along with 43 renewals for the first half of 2004. New customers included creative boutique Wieden & Kennedy and Date.com. DoubleClick told MarketingVOX it would not provide figures to show...
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The four major TV networks announced that they are complying with a marketer effort to standardize broadcast media tracking. The American Association of Ad Agencies (4As) and the Association of National Advertisers (ANA) have been pushing their Ad-ID standard for...
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Falling in with predictions, measured ad spending rose 6.4 percent in the first half of 2004, according to Nielsen Monitor-Plus. Leading the rise was local magazines, cable TV and national newspapers. The Internet is not among the media measured by...
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The three lead Olympics sponsors saw their web traffic share decrease significantly in the lead up to the games in Greece, according to the web traffic measuring company Hitwise. Site visitor figures don't equate to branding, but the lackluster online...
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The company marketing new video game Resident Evil: Outbreak has set up a site allowing people to use mobile phone messages to spam others with unsolicited fake virus infection warnings. A typical message read " "Outbreak: I'm infecting you with...
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Carat Interactive is rebranding in the U.K. as Diffiniti. At first the in-house online media arm for Carat, the group is being spun off and replaced with still another in-house online media group, called (confusingly until now) Carat Digital. Robert...
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