China is pushing a multi-front "anti-porn" effort to control web content, including monitoring of people using the internet, computer tracking and filtering. The system has been shown in the past to be very porous, with unclear responsibilities among municipalities and...
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Avenue A/Razorfish won the Blockbuster online account and will release its first campaign this week. The account win comes at a propitious time, with Blockbuster Online launching a new Netflix-style online video rental service. The campaign will run on entertainment...
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Microsoft is set to release a new video channel on its MSN network, called MSN Video 2. The free service will be paid for through advertising. The video interface was made to look like the Windows Media player and can...
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Only one in 33 U.K. small and medium-sized businesses are selling goods or services online, according to PFA Research. Most businesses cited a lack of staff and other resources to manage the IT effort. Only 10 percent of businesses blamed...
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Monster.com's CEO reversed the jobs classifieds company's marketing strategy after finding that the deals with MSN and AOL to drive site traffic were too expensive and not well targeted enough. "There were a lot of people that believed that traffic...
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Word-of-mouth measurement firm BuzzMetrics published a case study implying that popular topics and water cooler conversation may play a much larger role in the marketing process than previously thought. And its role is more dynamic than previously believed, with buzz...
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AOL's agency churning continued with the hiring of The Martin Agency, and IPG property, not to replace Wieden & Kennedy as brand creative (that firm resigned those duties three weeks ago), but instead to handle some print work. Last year...
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Last week's story on television networks pointing to new Nielsen figures as vindication that young men never left the TV fold was hotly contested by a research piece put out by a new Magna Global report. TV networks blamed the...
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LookSmart added budget and cost-per-click tracking features to its automated advertising system LookListings. The new features add a "position scorecard" report to help determine the best position bid, as well as a a budget forecast to warn advertisers if their...
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Wired, which through a series of cultural accidents in the mid-1990s became the style arbiter of Internet language use, admitted yesterday that "there is no earthly reason" to capitalize "Internet," "Net" or "the Web." It announced it will no longer...
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While Jupiter Reserach estimates continue to predict negative growth relative to other parts of the online media mix, local search got a boost from a study indicating that small and medium-sized businesses that focus within a 50-mile territory tend to...
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Google said it will move to price its initial public offering this afternoon. It announced it had asked the Securities and Exchange Commission (SEC) to declare its registration effective at 4 p.m. Trading would commence sometime thereafter under the ticker...
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The Q2 2004 E-Commerce Site Trend Report from DoubleClick reports that people are agreeing to buy things online more often. And even as the e-commerce conversion rate increased, users spent only the same amount of total time to view sites,...
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