Micropayment purchases through companies like eBay's PayPal, Qpass and PaymentOne will more than triple by 2010, according to TowerGroup. Borne on the wave of music and other content purchases, micropayments are set to rise to $6.7 billion from last year's...
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Of all direct-oriented media tested for return on investment, email marketing proved the winner, returning an average of $15.50 in sales for every dollar spent on marketing, according to a Winterberry Group report. Telemarketing drove $8.94 in sales per dollar...
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A Pew study of Internet users in May showed that 84 percent of online Americans have used search engines - more than 100 million people. More than half of those use search engines each day, and two thirds report using...
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A small survey of newspaper website and corporate executives showed that they thought search advertising a moderate threat to their own ad revenues. On a scale of one to five, they rated the threat a 3.5. Most said competition from...
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Online dating site MatchNet's initial public offering is the latest casualty of "market conditions." The operator of JDate.com and AmericanSingles.com said that the IPO would be delayed due to "faltering marketing for Internet-related IPOs," this a day before Google's Dutch...
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Pew reports that most Americans with access (seven out of eight) say the Internet is a daily part of their lives and that they would be adversely affected (two thirds) with its absence. But, even though they do all these...
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A survey by Yahoo that implied the company was considering introducing new "subscription" fees to its paid search advertising system was downplayed by an Overture employee queried by SearchEngineLowdown. "No worries... just business as usual. Overture regularly surveys its customers..."...
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By 2010, about one in eight dollars spent on general merchandise will be spent online, according to Forrester Research. Online retail spending will hit $151 billion, up from today's $76 billion. Online ticket sales are also expected to more than...
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Among goods sold online, home furnishings is growing the fastest, according to Roper Reports. A full quarter of online adults purchased home furnishing items on the Internet this past year, up 17 percent from the previous year. Other categories grew...
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Search engine optimization (SEO) firm Internet Advancement settled with Washington State's attorney general over charges it failed to deliver promised services to clients. For roughly $1,000, the firm had promised many companies it could get their websites listed in the...
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A not-so-revealing interview in a Playboy issue to be released today is getting the founders of Google into warm water, as the Wall Street Journal reports that the Securities and Exchange Commission is reviewing whether the publication constitutes a violation...
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