Google's ad policy - the secret rules by which it accepts or rejects paid search ads - have been mysterious, and after the San Francisco Chronicle obtained some documents detailing some of the rules, they seem even more mysterious. Advertisers...
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Well-known Internet sales figure Bill Matthews joined Tacoda as head of a new San Francisco office. Matthews is best known for the various roles he held at Internet auditing firm I/Pro over the years. He originally cut his teeth in...
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comScore reports e-commerce growth of 12 percent for the week ending July 25 relative to the same period last year. This is an improvement from the largely flat spending seen in the two previous weeks. All sales, both online and...
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Nate Elliott notes that Eyeblaster Director of Marketing Masha Geller is following marketing head Paul Kadin in leaving the firm. An Eyeblaster source still employed with the firm - which pretty much rules out the marketing department - tells MarketingVOX...
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AdWeek reports that MarketWatch - like a newlywed getting an old boyfriend's tattoo removed - will nix the .com from the end of its name. In the 1990s, when a .com at the end of a name could attract investor...
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First there was the search advertising hype, then there came quite recently the backlash commentary, and now we see the search folks wincing at the lashes. SearchEngineLowdown complains that a recent MarketingSherpa review of the SES show in San Jose...
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The Spot is back. The failed 1995-1997 online soap opera featuring a bunch of young people living in a beach house is back online as of this February. The original show predated the reality TV trend popular today. The Spot...
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DoubleClick's ongoing study of ad serving trends showed that click rates declined about nine percent in the second quarter, while rich media usage grew 34 percent over the previous year. Other notable tidbits include the increased popularity of the leaderboard...
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Yahoo and Google called off the lawyers yesterday, announcing a settlement in the patent suit that threatened the efficacy of Google's most important revenue stream: automated search ad revenues. Combining two legal cases between the firms, the settlement grants Yahoo...
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When Nielsen pulled the figurative fire alarm last year, telling TV companies they were losing young male viewers, network executives said the methodology was flawed, threatened to sue and generally denied that perhaps young men could be watching less television...
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While DoubleClick survived a hack attack that temporarily downed parts of its ad network, the publishers who used DoubleClick's ad servers have been reluctant to discuss the loss of inventory or the repercussions it implies, according to a MediaPost's Kate...
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