AOL will purchase the Mailblocks challenge-response anti-spam system company and roll it out over time to its massive subscriber list. Mailblocks was started by WebTV co-founder Phil Goldman two years ago. He died this past December at the age of...
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FindWhat is partnering with Canada's Yellow Pages Group (YPG) to create a pay-per-click network using FindWhat's technology and YPG's on-the-ground sales force. Already, YPG's various sites reach about 3.7 million Canadians. The deal is consistent with FindWhat's strategy of working...
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Amazon is at it again, adding new vertical stores to its portfolio of retail shops. Added to the roster are musical instruments and cameras. Amazon has been constantly adding product categories, some of which vary greatly enough that the firm...
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Harris Interactive and Microsoft studied search engine users, finding that almost all Internet users employ search engines, but only half do so every day. Users average two searches per day. The study's reported most popular searches don't come as much...
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Vonage contacted shops to initiate an account review for both media and creative. About 20 agencies were contacted, and Vonage will find out if they could be heard on the other end of the phone (rather than just the frequent...
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Bonita Stewart, Chrysler's director of brand communications, called the web the "best thing that has happened to this industry," citing the carmakers successful use of the Internet in launching new cars, advertising generally and generating dealer leads. "The Internet is...
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Greg Stuart, the Interactive Advertising Bureau (IAB) U.S. chief, questioned the efforts being put into the U.K.'s IAB plan to try to measure and quantify the online audience into a common currency. He said that the impression is the most...
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For once, the Internet isn't the best medium for a high-growth business: fraud scams. A newly released Federal Trade Commission study found that about one in nine Americans was the victim of one sort of fraud or another over the...
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PayPal, after having re-written some of its back-end systems so as to be able to talk to major merchant systems, is set to make a foray into the payments market of major retailers, challenging companies like Visa and Mastercard. The...
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Google sent a message to advertisers that have avoided the contextual side of its offerings, giving them a 20 to 25 percent rebate on AdWords, hoping to attract back many search marketers who early on learned that the contextual clicks...
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Mitsubishi's "See What Happens" integrated campaign success - driving 31 million web visits and tripling dealer leads will be reprised this year, but without the expensive Superbowl spot. The web-only campaign, titled "Feel What Happens" launches this weekend to promote...
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