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August 4th, 2004
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Net Ad Conversions Up, Hitting Four PercentOnline retailers are big fans of web analytics, optimization and keeping an eye on those conversion rates. That...Dell, Gateway Embarrassed by Unoriginal Photo ChoicesIn what seems proof of a creative deficit in the computer marketing realm, arch computer retail rivals Dell...E-Commerce Site Opened Databases Drive Huge BusinessInformationWeek spells out the benefits to ecommerce sites for opening up their databases and platforms to third party...Quigo Opens Vertical Contextual NetworksQuigo's new AdSonar Exchange works like a vertical version of Google's AdSense, divvying up publishers into vertical markets...Study: Web Biggest Remote Shopping MediumA Dieringer Research Group study of 3,000 Americans found that the web has become the most popular remote...Sullivan: SEO to Be More ImportantSearch engine guru Danny Sullivan told the Search Engine Strategies conference that, even as paid listings have become...Cinema Ads Biggest Growth MediumThe Internet is moving over, along with other media, to make room for the growth of cinema advertising....Mainstream Sites Hit with Gambling Ad Class ActionThirteen big online publishers were hit with a class action lawsuit yesterday, charging them with receiving ill-gotten gains...General Mills' Karl Schmidt InterviewediMedia interviewed Karl Schmidt, the director of consumer price promotion, corporate coupon planning and development at General Mills....MarketingVOX Bows New Professional Network ForumMarketingVOX is pleased to invite readers to join its new forum on the Soflow Network, a Friendster-like site...BK in New Viral Effort: Angus DietThe makers of Subservient Chicken now bring us the Angus Diet, a spoof diet site created for Burger... |