The Search Engine Marketing Professional Organization (SEMPO) held their annual meeting last night, and less fur flew than had been anticipated by those who had heard rumors of angry members harboring complaints of poor internal communication. That issue ate up...
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Online retailers are big fans of web analytics, optimization and keeping an eye on those conversion rates. That might be why the industry has seen relatively consistent gains in conversion rates over the past three years. Hitting four percent or...
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In what seems proof of a creative deficit in the computer marketing realm, arch computer retail rivals Dell and Gateway managed to buy what seems to be the same stock photography for their back-to-school site imagery. The same model appeared...
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InformationWeek spells out the benefits to ecommerce sites for opening up their databases and platforms to third party developers. This data point alone is worth pondering: "[a]bout 40 percent of the items listed for sale on eBay's U.S. site come...
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Quigo's new AdSonar Exchange works like a vertical version of Google's AdSense, divvying up publishers into vertical markets and only then selling contextual keyword placements. The additional targeting garners costs per click up to five times what broad search engines...
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A Dieringer Research Group study of 3,000 Americans found that the web has become the most popular remote shopping method, with almost 100 million people making a purchase after using the web to research choices. That was head and shoulders...
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Search engine guru Danny Sullivan told the Search Engine Strategies conference that, even as paid listings have become dominant in the industry, unpaid search engine optimization is increasingly complex and important. MSN will introduce its own web crawler within the...
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The Internet is moving over, along with other media, to make room for the growth of cinema advertising. In the past five years, it has grown at a compound rate of 38.4 percent, according to Veronis Suhler Stevenson (VSS), and...
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Thirteen big online publishers were hit with a class action lawsuit yesterday, charging them with receiving ill-gotten gains from gambling advertisers - a no-no in California. The suit seems a kitchen sink affair, with seemingly irrelevant publishers, like Jupiter Media...
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iMedia interviewed Karl Schmidt, the director of consumer price promotion, corporate coupon planning and development at General Mills. He points out that coupons are now potentially becoming viable in large-scale ways online, where previously they worked only on very small...
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MarketingVOX is pleased to invite readers to join its new forum on the Soflow Network, a Friendster-like site that allows professionals to network, shoot the interactive breeze and find the right people to help make work happen. As it turns...
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The makers of Subservient Chicken now bring us the Angus Diet, a spoof diet site created for Burger King to both exploit and counter the buzz behind the current Atkins Diet craze. Crispin Porter & Bogusky again are behind the...
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