WebTrends updated its WebPosition Gold product, a combination of several tools to optimize their search engine optimization process. Included are the WebPosition Gold 3, a page optimization helper; WordTracker, a package for researching keywords; and On Demand, a conversions and...
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Viacom announced it will buy the remainder of SportsLine.com that it doesn't already own. It will pay about $46 million for the additional 62 percent. This makes efforts to integrate Viacom and CBS properties, such as NFL games, PGA events,...
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Content is nitty gritty here at Jupiter Media's Search Engine Strategies (SES) conference in San Jose. A popular new session track is Business & Finance, popular with all those SEM firms hopeful that Google's IPO will pave the way for...
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South Korean Internet portal Daum Communications, as rumored, purchased Lycos for $95 million in cash and an additional $10 million in real estate leasing guarantees. The deal didn't include Terra Networks USA, nor Lycos Europe. Spanish company Terra had purchased...
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Prospect, the firm that just filed a patent on bid management technology, launched its bid management tool along with those of tens of others bowing their new wares at the Search Engine Strategies Conference taking place in San Jose. iProspect...
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China's pre-announced new search engine by Sohu.com (Chinese for "search fox") launched, complete with a complete Chinese language portal at the address www.sogou.com ("search dog"). The homegrown effort hopes to compete with foreign firms Google, which partnered with domestic firm...
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Despite the best hopes of Yahoo and Google, it's quickly becoming a unanimous opinion in the search engine marketing industry that search inventory and contextual placements shouldn't be lumped together, as both Google and Yahoo do with their paid placements...
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With the increase of subscription content in newer media, such as pay cable, new print vehicles and the Internet, consumers in 2003 started paying more for media than advertisers did. The center of gravity of the media business model moved...
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ahoo launched its Yahoo Local beta that combines maps, yellow pages information and even reviews of local businesses. The new site seems to sign an abandonment of its relationship with CitySearch for similar services. At the same time, Ask Jeeves...
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ClickZ's Zachary Rogers interviewed Ask Jeeve's Scott Garell, vice president of search. Sticking closely to the Ask Jeeves message, Garell notes that the firm has one of only three core search engines and is extremely hungry to grow its current...
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"Cut taxes" response
Steve Anderson, a research faculty member at the USC School of Cinema-Television and a teacher at the Annenberg Center, and - most recently - the creator of the Subservient President site, spoke to MarketingVOX this morning to answer...
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Coming off a week when online commerce figures barely registered a rise from the year before, the week ending July 18th registered a gain of ten percent from the prior year, according to comScore. But in some ways this was...
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