Obnoxious pop-up company D Squared - the firm that exploited a loophole in Microsoft Windows to deliver system-generated windows that pop-up blockers were powerless to defeat - settled a civil suit brought by the FTC. D Squared agreed to stop...
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Interactive agency Studiocom said it will start a new online game division in order to keep serving existing clients Coca-Cola and Twentieth Century Fox. Atlanta-based Studiocom has been involved with Coke advergaming and other efforts for the past three ...
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British media executive Damian Burns rues the fact that, while online ad billings are rising quickly, they're still extremely out of proportion to viewer's media consumption. The net comprises about 12 percent of media consumption, but only about 2.5 percent...
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As several search companies attempt to expand their presence on the computer desktop, giving away toolbars and planning even more ambitious bridgeheads onto the operating system, Microsoft is fighting from the other direction, incorporating web search results into system-level searches....
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MarketWatch.com's revenues almost doubled in Q2 relative to last year's second quarter. Revenue rocketed to more than $20 million in 2004. About two out of five dollars came from advertising, a 48 percent increase in ad revenues. MarketWatch said that...
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Web analytics firms are facing an increasingly competitive market, with about 50 vendors and increasing expectations among customers for discounts of 20 percent or more, according to a Forrester Research study. Less than half of respondents rated the analytics project...
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The Federal Trade Commission (FTC) filed its third action against an alleged spammer under the Can-Spam Act, accusing Creaghan Harry of using open proxies and other ways of faking his identity to send out millions of spam messages selling fake...
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Forbes started putting links to advertiser sites in the midst of editorial. IntelliTxt provides the technology behind the ad links, with Overture supplying many of the advertisers through its Content Match system. The concept of making certain words hot in...
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Having been threatened with legal action by the owner of the Woody Guthrie tune "This Land is Your Land," JibJab Media struck first, bringing action against Ludlow Music in a California court, asking for an early judgment indicating JibJab's parody...
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It turned out, after all, that having bloggers at the Democratic National Convention wasn't that big a deal. The New York Times reviews the results of having had bloggers trawl the floor and snark on the happenings. The report doesn't...
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The Subservient Chicken - the Burger King viral marketing humor site - has been flattered by a spoof, the Subservient President: a rather funny portrayal of President George Bush obeying the orders typed in by site visitors. It's even funnier...
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Most of the top 100 brands don't answer their consumer email, according to a study by Common Sense Advisory. The firm sent four different types of emails to each of the top 100, in both Spanish and English. Not surprisingly,...
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