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July 2004
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Aussies Brag about Effective Anti-Spam LawThe Australian Communications Authority bragged that its new regulations that went into effect in April have had...U.K. Net Adspend Gaining MomentumThe Interactive Advertising Bureau's (IAB's) U.K. division reported that online spending grew 80 percent from 2002 to 2003....NYT Sells Claria Ads, Stops, Starts Again, StopsEven though The New York Times sued Claria (settling a year and a half a go) calling the...Boca Raton Man Charged with Theft, SpammingFederal prosecutors charged Scott Levine of Baca Raton, FL (of course) with hacking into the systems of database...Car Dealership's Webcams Garner SalesIt was at a hockey game that a marketing executive from a local car dealership got the idea...New Japanese PPC Network LaunchesUsing FindWhat's private label pay-per-click technology, Japanese company Mitsui is launching the LISTOP network, which will include sites...Pricing of Search Firms ExaminedSearch engine marketing companies - a funny combination of agency-like service providers and technology developers - are starting...Nielsen Ratings to Include Time Shifting, Breaking Old ModelNielsen announced it will try to satisfy both broadcast sellers and buyers by publishing two types of TV...Journal, Times Join RSS TrendThe Wall Street Journal began publishing story feeds in the RSS syndication format, joining the trend set by...Mobile Search Services ComingSeveral search-related companies are introducing mobile-oriented search products geared to handheld users. YellowPages.com, LexisNexis and SearchGuy.com all deployed...Newspaper Runs Blogs, Sells AdsA Spokane, WA newspaper put together a network of reader blogs and is successfully selling advertising on them....Knight Ridder Digital Posts Huge GainsNewspaper publisher Knight Ridder Digital saw its revenues rocket 51 percent to $29 million versus last year's second...Finding Inventory for Keyword BrandingIn his second column concentrating on new findings that search keyword advertising has a big effect on branding,...Ford, Mazda Look to Improve Site SearchFord, already finding one of every eleven car customers online, is looking to improve that ratio through improving...Tower Records Online Sales Boosted by Site SearchTower Records increased its site sales by 50 percent by improving its site search features, adopting Mercado Software's...Arbitron Fights Radio Cowardice for Cross-Media MeasurementTraditional media networks are balking at helping syndicated research firms improve media measurement. Arbitron noted that its Portable...DoubleClick Disappoints under Publisher PressurePoor results in its ad management unit and in its Abacus catalog business undercut DoubleClick's quarterly financials. Its...Big Brands Not Big Email MarketersBill McCloskey's Emerging Interest released a month's worth of email tracking data to draw a picture detailing which...Email Firm Losses Blamed on SpamDigital Impact reported lower sales and a loss of almost $1 million for the most recent quarter, blaming...Michigan in Front on Tech-Savvy State SitesMichigan topped the Center for Digital Government's listing of tech-savvy states this year, proving superior in service delivery,...Sunshine State Produces Yet Another ScamRick Bruner reports on what might be a new PayPal scam, whereby a company in Florida (of course)...Tech Brands Up in Value; Traditional Brands LoseTech firms continued their climb up the brand lists, with Apple Computer, Amazon, Yahoo and Samsung shown to...Fortune 100 Using Net to Lobby Employees PoliticallyA business-oriented political group is partnering with about half the Fortune 100 companies to market business friendly issues...IAC Adds ServiceMagic to Local Media GroupInterActiveCorp (IAC) announced it will buy ServiceMagic, a firm that mates home contractors, lenders and other service providers...eBay Non-Auction Sales Increasing RapidlyeBay grew another 42 percent over last year's second quarter, selling $8 billion of stuff, with an increasing...Google Sets Price; To Raise about $3 BillionGoogle shares will bow in a range between $108 and $135, raising a total of between $2.7 billion...Blinkz Brings Predictive Search to DesktopBlinkx, a search engine development effort reported earlier finally launched its application that learns - through user behavior...Blog Ads Grow Rapidly, Convention or NoCoinciding with the political establishment's recent embracing of blogs and - heaven forbid - bloggers, the chief of...Google Withdraws from AzerbaijanGoogle reduced its international presence in a small way by taking down its Azerbaijani site. Google had been...Popular Bush/Kerry Satire More Popular than Real ThingsThe very funny Flash animation put together by JibJab.com to poke fun at both major presidential contenders rocketed...Google Could Lose Froogle Name in DisputeA three-judge arbitration panel ruled that Google's challenge to the 2001 issuance of the Froogles.com domain name didn't...Google Slowed by MyDoom VirusA rash of searches made by millions of virus-infected computers slowed down Google yesterday, bringing searching to a...More Fake Blogs Hope for Viral SuccessRick Bruner rues that fact that many marketers see blogging as useful mostly for creating fake sites in...Kelkoo Takes Down Ads in RedesignRedesigned European shopping site Kelkoo started rolling out its new look, starting with Italy and heading north and...MSN Newsbot UnleashedMicrosoft will launch today its MSN Newsbot service, a direct competitor to Google News. Newsbot provides a computerized...aQuantive Buys its European PartnersOriginally expanding into Europe through a sales partner, aQuantive bought out its Continental partner, taking a more direct...Weiden Resigns AOLAfter a year of futzing with AOL's brand image, Wieden & Kennedy resigned the account over "creative differences."...Overture to Launch Search OptimizerOverture is set to release Search Optimizer, the software effort finally coming out of its early 2003 acquisition...Click Rates Drop as View Through Rates IncreaseDoubleClick reported in its regular report of ad performance that, while clickthroughs seem to be dropping, view-throughs -...Using Search Campaigns as Focus GroupsSearch isn't just for direct response any more. ClickZ's Brian Teasley points out that marketers can use smallish...Week Shows Dismal E-commerce FiguresE-commerce spending barely rose at all for the week ending July 11, according to comScore. In a little-followed...Grey E Marketing is No MoreGrey E Marketing is no more, merging with Grey Direct New York, continuing an industry trend of both...Karen Southwick Dead at 53CNET executive editor and prolific technology biographer Karen Southwick succumbed to cancer. She was 53. Southwick worked as...Someone Wants to Buy LycosTerra Lycos may have found a buyer, after having put itself up for sale at a reported asking...Audit Companies Providing Lame Checks on Digital CirculationThe two main auditors of magazine circulation, Audit Bureau of Circulations (ABC) and BPA International, have both adopted...PointRoll Improves Video FormatsPointRoll, which has offered video formats for the better part of a year, released a formalized standard that...Active Web Users Decline in JuneNielsen's Netratings division reprots that about 3.6 million Americans went missing from the rolls of active Internet users...Turf Battles Make Global Company Sites Less GlobalA research group reports that major international companies are failing to internationalize their web offerings, falling victim to...iProspect Claims it Invented Aspects of Keyword PortfoliosiProspect rushed a patent application out the door six days ago when word got out that Overture was... |