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July 2004
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North Korea to Launch PortalNorth Korea will be getting its own Internet portal, with the soft launch of Naenara ("My Country"), which...Founderectomy at Blog Software FirmMoveable Type, the blog software company, conducted a founderectomy, replacing young CEO Mena Trott with old board member...Google Eyed as Audio, Video MoverMuch ado is being made about hints that Google will start parsing video and audio web content in...NY Times Doubles Digital ProfitThe New York Times Digital saw revenues increase by 27 percent over last year in the second quarter,...P&G Chooses New Agency RosterStarcom Mediavest and Carat together took the biggest prize in advertising, winning the account review for the $2.5...Postini: Spam Best Blocked Early OnSpam fighter Postini reports that most of the messages it blocks get identified as spam early on, at...Yahoo, AOL to Allow IM Compatibility for Microsoft ClientsMicrosoft managed to get Yahoo and AOL's instant messaging divisions to allow its upcoming IM server to be...Behavioral Media Working, Raising PricesJim Meskauskas reviews the growing mound of evidence that behavioral targeting actually works and tries to determine if...Text Ads Boost BrandingAn Interactive Advertising Bureau study conducted by Nielsen//Netratings found that text ads, such as those appearing to the...Digitas Buys Out Modem MediaDigitas signed a deal with ancient online agency Modem Media to acquire the 270-employee agency for about $200...MediaPost: 180 Solutions Not Hijacking AffiliatesMediaPost published something of a 180 on yesterday's story about 180 Solutions, the firm accused by a student...$4 Million Summary Judgment Against SpammerDaniel Khoshnood, a man who registered domain names similar to those of Microsoft and sent spam to people...Street: Digitas Paid Too Much for ModemInvestors thought Digitas paid too much for Modem Media, selling off the stock to the point the price...419 Email Scammers ScammedBaiting email scammers is becoming somewhat of a pastime, with groups of would-be "419" victims banding together to...DMA: Prepare for Domain AuthenticationThe Direct Marketing Association (DMA) told its members to get ready for email authentication. Commercial emailers can register...Search Ads Branding Effect Research ReviewedKevin Lee leads the celebratrations among search engine marketing folk after a recent Internet Advertising Bureau found that...Skylist Figures Out List SuppressionManaging to control vastly complicated juggling of various email suppression lists, UnsubCentral, a division of Skylist, quickly rode...Study: Emailers Violate Can-Spam, but Not by SpammingAn Arial Software study found that two thirds of email marketers fail to comply with the Can Spam...Microsoft Buys Search FirmMicrosoft bought Lookout, a software firm that specialized in helping users of Microsoft Outlook search through old email...Increasing Inefficiency Makes Mass Media Less FashionableBusinessWeek reports that major companies are spending less on television and other mass media in an effort to...Yellow Pages Creative Tool ReadiedIPIX AdMission is set to release an automated yellow pages creative platform tomorrow, hoping to do for small...Search Engines Face Inventory CrunchDemand is outstripping search engine media supply, moving prices up and making the marketing channel look less appropriate...Paid Inclusion EndangeredPaid inclusion - the practice of letting advertisers pay to have their sites show up in search engine...Ask Jeeves Back in LimelightAsk Jeeves is back in the limelight, reducing competition in the tertiary search market by buying up the...Internet Ad Sales Vaults MSN to ProfitMicrosoft is finally making money on MSN, and it's not from Internet access, web site hosting, software subscription...Nike Sued for Online Stick FiguresA Chinese Flash animator sued Nike in a Chinese court for allegedly infringing his stick characters. A Beijing...Microsoft Rejiggers Ad Sales ForceMicrosoft put a former Grey executive in charge of global advertising in an attempt to earn a bigger...CNET Launches Tracking, Targeting TechCNET launched a new tracking technology that it has been testing out for a year and a half....Net Ads Act as Check on Media InflationZenith Optimedia released a media analysis indicating online ads are getting about five percent of U.S. spending and...Study: Surfers Willing to Give Personal Info, If UsefulA majority of online consumers are willing to part with personal information, so long as it helps companies...Blockbuster Fights Off Net CompetitorBlockbuster, the sleepy movie rental retailer, is finally trying to compete with online firm Netflix, the company that...Online Retail Again Growing SlowercomScore reported that online retail sales again fell below the $1 billion for the week ending July 4,...Spitzer Aborts Regicide of 'Spam King'New York Attorney General Eliot Spitzer's case against "Spam King" Scott Richter and his OptInRealBig.com email company shrank...2004 Huge Year for Media ReviewsMediaWeek reports that the first half of 2004 saw more account review activity than all of either of...Brits Spending More on Net AdsBritish advertisers spent three percent of their budgets online last year, according to NTC Research. A quarter of...Eolas Case Not Dead YetThe Eolas patent case isn't quite dead. The patent holder, which had previously won a now-invalidated half-billion dollar...ExactTarget Takes Venture RoundEmail service provider ExactTarget took in $10.5 million in venture funding. President Scott Dorsey said the funds would...Advergaming Hits Half Billion MarkOnline gaming is an $800 million industry, according to Yankee Group, including about half a billion dollars worth...Google to Release Quarterly Results, Share PriceGoogle will file its quarterly results as soon as this week, according to investors. It will also give...Drive-By Designers Leave MarksWired reports on the increasing phenomenon of drive-by web redesigns, where frustrated site users up and create their...Ask Jeeves Moves to #6 through PurchasesThrough acquisitions, Ask Jeeves became the sixth most trafficked search network, according to comScore. Almost 40 million visitors...Click Fraud Haunts Search Media BuysWhile no one seems to be able to put their finger on just how many of the clicks...Advertising.com Bows Affiliate NetworkAdvertising.com launched its own affiliate network today, offering a menu of affiliate offers to web publishers. The platform...MPAA Whines about Internet ThreatAnti-Internet group Motion Picture Association of America (MPAA) commissioned a study that suggests as many as a quarter...Anchorman Viral Effort Gets Tepid ResponseA fairly muted response to Friendster's "Anchorman" viral marketing campaign, promoting the just-released Dreamworks movie, suggests that while...Gmail to Cause Email Marketing WoesDave Chase looks at what marketers will have to do to adapt to the Gmail effect: a series...Everett-Thorp Back in BizKate Everett-Thorp is back in the business, recruited to run online advertising for AKQA, a mongrel agency made...Manufacturer Site Visitors Will Buy, Just Not ThereA third of people who start their search for a product on a manufacturer's website actually make a...eMarketer: Online Shoppers Leveling Off, Spending MoreeMarketer reports that about three quarters of Internet users will shop online, essentially the same proportion that did... |