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July 2004
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LA Adopts China's Cyber Cafe Monitoring PoliciesTaking a page from China's public policy rulebook, Los Angeles City Council passed an ordinance restricting access to...FTC Settles Email List Rental Privacy CaseThe Federal Trade Commission (FTC) settled a privacy case against the company that produces the Hooked on Phonics...U.K. Net Adspend to Rise 53 PercentBritish ad spending is set to increase in the single digits this year, but online advertising - separated...DMA Finally Gets New HeadIn a very tight 180 degree turn, the Direct Marketing Association (DMA) said that CEO H. Robert Wientzen...Yahoo Doubles ProfitsInternet bellwether Yahoo's second quarter profits doubled from last year's, meeting market expectations but apparently falling short of...Googles from Goo Sue GoogleThe Googles from Goo, a set of children's characters developed by Googles.com, appear to have the senior trademark...Firm to Intro RSS-Based Email ReplacementMessageCast will launch an email replacement mechanism for letting companies interact with potential customers without the stigma of...WhitePages Buys 411Joining in the consolidation festivities, the parent company of WhitePages.com is buying out 411.com. WhitePages.com, owned by W3...Toyota Advergame Launches New ScionWhoever spams the most wins, in Toyota's new "Scion Road Trip" mobile advergame. Players accrue virtual miles by...Bad E-Commerce Search Common, FixableYou've seen it too many times before: conducting a search on an e-commerce site brings up nothing. Customers...Web Metrics Used to Time Customer HelpIn showing that web analytics isn't just about tracking online ad campaigns, Internet Retailer points to LivePerson as...AOL Cleverly Makes IM into Aid for DeafAOL introduced a relay service for its instant messenger application that allows deaf and hard of hearing people...IAB, MediaPost Merge TradeshowsMediaPost is folding its Forecast forum together with the Internet Advertising Bureau's Advertisers Forum to create one event...Mysterious Billboard May Be Google Recruitment AdA mysterious billboard on Northern California's Highway 101 poses a mathematical puzzle linked to a site - which...Paid Search Growth LevelingIn his conference call with analysts, Yahoo CEO Terry Semel admitted that paid search hadn't grown in the...E*Trade Account Homeless AgainAdWeek reported late this morning that E*Trade is starting to shop its account around yet again, making it...Microserf Allegedly Stole Search CodeMicrosoft has grown accustomed to other firms claiming it stole their ideas, but events took a literal turn...UN: Spam Could Be EradicatedThe global body that outlawed war in the 1940s predicted that spam could be controlled in two years,...FCC Chair a BloggerFederal Communications Commission (FCC) Chairman Michael Powell started up his own blog to allow techies and others to...Telstra Launches New Search Engine with Local FeaturesAustralian internet firm Telstra challenged the troika of search giants by launching Sensis, a new search engine that...CNET Bets on Branding BoomTech publisher CNET, powerless as much of the tech direct marketing advertising market rushed into search engine ads,...Online to Account for Third of Travel SpendingOnline travel revenues, already 20 percent of travel spending, will increase to a full third of it in...Ask Jeeves CEO: We'll Bring Search to DesktopeWeek interviewed Ask Jeeves CEO Steve Berkowitz in a ranging conversation that covered Ask's future development plans and...Gay Sites Maturing SteadilyGay online media properties hope to profit from the half trillion dollar spending power their target demo controls,...Search Firms Fear Client PoachingKate Kaye surveyed the search engine marketing (SEM) industry and found that behind the happy face borne of...Google Picks NasdaqGoogle registered to be listed on the Nasdaq exchange after its initial public offering, thought to be coming...Digital Impact Buys MarketleapEmail service provider Digital Impact announced it is buying Marketleap, a search engine marketing firm for $2.75 million...Firm Launches Domain Portfolio ManagerDomain management firm Zetetic launched a new utility that keeps track of domain name holdings and their changing...Portals Look to Branding, Start Looking Like NetworksPortals, Yahoo among them, are looking to branding to keep the revenue momentum going strong. Branding advertising clients...Blogs Taking Ads, Making MoneyThrough devices like Google's AdWords and the Blogads network, bloggers are beginning to book some cash for their...Yahoo Buys Innovative Email Client Firm OddpostYahoo will buy Oddpost, an innovative Internet email service that boasts features most often found in commercial email...Broadband at Almost Half of U.S. HouseholdsNetRatings reports that broadband has reached just shy of half of U.S. homes. Almost 63 million American households...Yellow Pages Sites Keep Advantages Over Search FirmsSearch engines are proving great at letting searchers figure out what product to buy, but sometimes it's harder...Online Sales UpOnline sales were again over $1 billion for the week ending June 27, making the first half of...Agency.com: We're Not Done BuyingAgency.com, recent acquirer of i-agency Exile on Seventh, put the industry on notice that it's not necessarily finished...Ad:TECHBlog Providing Wall-to-Wall CoverageAd:TECHBlog is active once more, covering the Chicago conference, the party action, the who's who, and even the...Study: Paid Search Rankings Greatly Affect PerformanceMarketers knew that higher search listings were a good thing, but a study done by aQuantive's Atlas Institute...180 Solutions Accused of Affiliate HijackingMediaPost reports on a graduate student's research into potentially shady affiliate practices of 180 solutions, an adware firm....Revisiting Spanish Newspapers' Free-to-Fee EvolutionVin Crosbie revisited the topic of Spain's dailies, which chose divergent paths, some remaining free online, others requiring...Women Drive More Online SalesPromo Magazine points out that women are increasingly driving online sales - in fact they account for 52...Google Picks up Picasa to Enter Photo MarketGoogle bought personal photo management company Picasa, a firm that developed a Windows-only interface for people to manage...Microsoft's Search Reviewed, Found LackingSearch Guru Danny Sullivan tries to be nice, but his two-part review of Microsoft's recent changes to its...NH Opts Not to Tax Net ServicesA state tax official in New Hampshire managed to avoid getting run out of the state by torch-wielding...Diverse Online Payment Options Increases SalesOnline conversions can be increased by about 20 percent by simply adding more payment options, according to a...Social Networking Sites Bumbling through Authentication IssuesAlan Chapell reviews the privacy policies and authentication standards of several large social networking sites. Having signed himself...Email Dominating Online Campaign MarketingInternet campaigning is heating up in the presidential race, and email marketing is fast becoming the most commonly...Friendster Creates Fake Profiles for Ad ClientsFriendster, one of several social networks in search of a revenue stream, sold an interesting ad package to...Hispanics Showing Brand Differentiation OnlineHispanics choose different retail sites to do their online shopping, reflecting a bit of their offline habits and...CNET Pays $70 Million for Photo SiteCNET is the latest media company to buy out an online digital photo company, purchasing Webshots, a firm... |