The highly-regulated world of cable distribution is suffering an identity crisis, with Federal Communication Commission officials openly criticizing the industry for eschewing an a la carte offering to cable subscribers - a subscription structure that would make cable networks less...
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At the Jupiter/ClickZ Advertising Forum, Claria's chief privacy officer - a former attorney for the Federal Trade Commission - warned web sites and web networks that they too would likely have to abide by new "anti-spyware" laws that he predicts...
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Return Path reports that emails sent early in the morning and early in the week get delivered at a significantly higher rate than at other times. The early hours of the weekend are among the best, along with the early...
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As media pundits, especially online-focused ones, point to the imminent decline of TV hegemony, the big three networks hid their smirks while reporting 7.7 percent growth in ad revenue for the most recent quarter, making for a 9.2 percent gain...
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The web is especially effective in helping build brands of new products and companies, according to a study conducted by Dynamic Logic on five years' worth of brand studies. Over the 1,200 campaigns included in the study, new launches showed...
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JupiterResearch predicts that video ads are about to take a greater share of the online pie, rising from $121 million in ad billings this year to $657 million by 2010. That represents only a rise from two percent of online...
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More and more car buyers look to the web to help make a purchase decision, according to comScore. Almost 20 million users visited auto manufacturers' sites in May, up about 20 percent from the year before. One in eight Internet...
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Kevin Lee illustrates the benefits and how-to's of using branded keywords in search term campaigns. He finds that "in nearly every scenario I've looked at, it makes financial sense for the brand owner to buy his own brand." He reports...
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Booksellers have long used the Internet to market their wares, but they remain one of the categories most steadfast in avoiding online advertising. Perhaps the most sophisticated category in affiliate marketing and email newsletters, the booksellers haven't yet found as...
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