Tacoda's Dave Morgan describes the importance of frequency capping and the difficulty publishers are finding in trying to implement the feature for advertisers. Some solutions, like Solbright's AdSuite can help, but the issue is becoming even more problematic as more...
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The amazingly popular musical political spoof of the U.S. presidential candidates is getting more than laughs. JibJab Media is getting threatening missives from the lawyers of the company holding the copyright to Woody Guthrie's This Land is Your Land -...
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The American Marketing Association (AMA) and creative services firm Aquent are putting together a study of marketing industry salaries. The study, being fielded currently, will be put online in the fall as a freely accessible database. Marketing professionals can take...
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The Bombay Company's VP of marketing says that coupons can be the key ingredient in email marketing campaigns to help drive bricks and mortar sales. This year a holiday weekend campaign drove more than $1 million in store sales for...
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In the discussion with analysts following the reporting of a good advertising quarter for AOL, Time Warner executives noted that they had started an internal investigation into the AOL Europe division. The Securities and Exchange Commission (SEC) started investigating the...
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Datamonitor's new report on viral marketing warns that the practice has as much potential to backfire as to create free publicity and exposure for brands. "Bad news travels quicker than good news," noted Daniel Bone, the author of the report....
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Ask Jeeves' new acquisitions bumped up revenues and earnings for the second quarter, registering a 136 percent sales increase and an income jump of 162 percent. The search engine took in earnings of $11.6 million. DM News reports. More......
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Forrester Research announced it will start fielding a massive consumer panel that will monitor media and consumption habits of upwards of 10,000 households in the U.S. The panel will be monitored electronically on various media, including the Internet, to avoid...
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A survey conducted by Internet Retailer with Foresee Results shows that e-commerce firms are gaining some confidence in the job they're doing. Insiders rated the industry a 65 out of 100, up seven from an earlier survey. Consumers have a...
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Chrysler reported that its Dodge brand saw a 25 percent awareness boost among players of its Race the Pros advergame. The Wild Tangent-created game, promoted on the Fox TV network, also lifted purchase intent almost 20 percent. Chrysler's VP of...
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The U.K.'s Interactive Advertising Bureau released figures showing that only 51 percent of online advertising was going through ad agencies. The remaining 49 percent was purchased directly by clients, which compares to only 10 to 20 percent of transactions in...
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