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July 23rd, 2004
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Newspaper Runs Blogs, Sells AdsA Spokane, WA newspaper put together a network of reader blogs and is successfully selling advertising on them....Knight Ridder Digital Posts Huge GainsNewspaper publisher Knight Ridder Digital saw its revenues rocket 51 percent to $29 million versus last year's second...Finding Inventory for Keyword BrandingIn his second column concentrating on new findings that search keyword advertising has a big effect on branding,...Ford, Mazda Look to Improve Site SearchFord, already finding one of every eleven car customers online, is looking to improve that ratio through improving...Tower Records Online Sales Boosted by Site SearchTower Records increased its site sales by 50 percent by improving its site search features, adopting Mercado Software's...Arbitron Fights Radio Cowardice for Cross-Media MeasurementTraditional media networks are balking at helping syndicated research firms improve media measurement. Arbitron noted that its Portable...DoubleClick Disappoints under Publisher PressurePoor results in its ad management unit and in its Abacus catalog business undercut DoubleClick's quarterly financials. Its...Big Brands Not Big Email MarketersBill McCloskey's Emerging Interest released a month's worth of email tracking data to draw a picture detailing which... |
