Several search-related companies are introducing mobile-oriented search products geared to handheld users. YellowPages.com, LexisNexis and SearchGuy.com all deployed search pages designed to be seen on the small screens of cell phones and other small devices. ClickZ reports. More......
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A Spokane, WA newspaper put together a network of reader blogs and is successfully selling advertising on them. Two of the blogs have sponsors after initially having some difficulty getting the paper's ad sales staff understanding what a blog is...
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Newspaper publisher Knight Ridder Digital saw its revenues rocket 51 percent to $29 million versus last year's second quarter. The Internet unit booked operating income of $9.7, almost triple last year's figures. The Knight Ridder digital unit is now half...
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In his second column concentrating on new findings that search keyword advertising has a big effect on branding, Kevin Lee points out that even for the largest brands, there simply aren't many searches being done. Coke probably couldn't spend more...
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Ford, already finding one of every eleven car customers online, is looking to improve that ratio through improving the search features on its site. Areas of focus include site indexing and studying user search patterns. Internet Retailer reports. More......
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Tower Records increased its site sales by 50 percent by improving its site search features, adopting Mercado Software's site search package. Tower examined site searches, developing a better picture of the patterns customers used and used that knowledge to improve...
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Traditional media networks are balking at helping syndicated research firms improve media measurement. Arbitron noted that its Portable People Meter studies are having difficulty getting the major radio networks to participate, even though they may stand to gain by having...
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Poor results in its ad management unit and in its Abacus catalog business undercut DoubleClick's quarterly financials. Its stock traded almost 15 percent lower in the late trading markets after disappointing the street and announcing lowered expectations for the rest...
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Bill McCloskey's Emerging Interest released a month's worth of email tracking data to draw a picture detailing which companies are using email to sell product. The top market sectors using email marketing proved to be coupons and promotion, home-based businesses,...
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