A two-minute Flash animation spoofing both President George W. Bush and Senator John Kerry is crossing the chasm from web viral marketing to mainstream entertainment. The JibJab Media production features both presidential contenders singing a warped version of This Land...
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The Australian Communications Authority bragged that its new regulations that went into effect in April have had a significant effect on spammers, in some cases shutting them down or even causing them to flee the continent. Companies or people...
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The Interactive Advertising Bureau's (IAB's) U.K. division reported that online spending grew 80 percent from 2002 to 2003. The 350 million British Pound spending was heavily weighted toward the last half of the year. According to the IAB, major spending...
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Even though The New York Times sued Claria (settling a year and a half a go) calling the company a "parasite," the Gray Lady began allowing Claria ads to run on its NYT Digital site yesterday - at least until...
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Federal prosecutors charged Scott Levine of Baca Raton, FL (of course) with hacking into the systems of database marketing firm Acxiom to steal massive numbers of names, email addresses and other information to feed his alleged spam efforts. Coupled with...
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It was at a hockey game that a marketing executive from a local car dealership got the idea of installing web cams on the lot. After investigating a user-controlled camera at the rink, Dean Rose found that when he installed...
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Using FindWhat's private label pay-per-click technology, Japanese company Mitsui is launching the LISTOP network, which will include sites such as Kakaku.com, a price comparison site, and the country's biggest financial information site, Nikkei Net. At first ads will be available...
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Search engine marketing companies - a funny combination of agency-like service providers and technology developers - are starting to find themselves in a seller's market, with larger marketing firms looking to acquire expertise they find hard to grow in-house. SearchEngineWatch...
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Nielsen announced it will try to satisfy both broadcast sellers and buyers by publishing two types of TV ratings figures in 2005, one that includes digital video recorder playbacks and one that does not. The ratings monopoly firm said it...
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The Wall Street Journal began publishing story feeds in the RSS syndication format, joining the trend set by thousands of web publishers, including The New York Times, which just expanded its own RSS offerings. Both hope the publishing will attract...
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