Advertising.com launched its own affiliate network today, offering a menu of affiliate offers to web publishers. The platform includes performance analysis tools and recommendation engines....
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Anti-Internet group Motion Picture Association of America (MPAA) commissioned a study that suggests as many as a quarter of broadband users have downloaded a movie. The study didn't determine what sort of movie was downloaded and whether or not it...
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A fairly muted response to Friendster's "Anchorman" viral marketing campaign, promoting the just-released Dreamworks movie, suggests that while viral marketing can be immensely popular among reporters, it doesn't often seem to have the same degree of traction with most viewers....
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Dave Chase looks at what marketers will have to do to adapt to the Gmail effect: a series of counter moves made by popular free email companies such as Yahoo and Microsoft that are collectively making it harder for publishers...
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Kate Everett-Thorp is back in the business, recruited to run online advertising for AKQA, a mongrel agency made up of pieces from London agency AKQA, San Francisco shop Citron Haligman Bedecarre, Singapore's AdInc and Washington D.C.'s Magnet Interactive. Everett-Thorp previously...
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A third of people who start their search for a product on a manufacturer's website actually make a purchase within a week, according to a Channel Intelligence study of 39,000 consumers. Of those purchasers, two thirds bought from a third...
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eMarketer reports that about three quarters of Internet users will shop online, essentially the same proportion that did last year. The research aggregator predicted this would amount to about 95 million buyers, up from last year's 86 million. Total online...
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