A majority of online consumers are willing to part with personal information, so long as it helps companies better customize their offerings, according to ChoiceStream - a provider of personalization systems. Almost two thirds of those surveyed indicated they would...
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Blockbuster, the sleepy movie rental retailer, is finally trying to compete with online firm Netflix, the company that quickly nabbed millions of subscribers with online movie rental transactions. In what might become the pattern for bricks and mortar establishments, Blockbuster...
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comScore reported that online retail sales again fell below the $1 billion for the week ending July 4, the third time this year, confirming the generally reduced pace of increased spending versus 2003. Retail sales across online and traditional channels...
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New York Attorney General Eliot Spitzer's case against "Spam King" Scott Richter and his OptInRealBig.com email company shrank from a $20 million publicity-attracting suit several months ago to a $50,000 settlement yesterday - a settlement so small that his lawyer...
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MediaWeek reports that the first half of 2004 saw more account review activity than all of either of the two previous years. Just shy of $10 billion of media billings were in review in the first six months of this...
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British advertisers spent three percent of their budgets online last year, according to NTC Research. A quarter of surveyed companies increased their online spending, and online media grew faster than other forms for the ninth quarter running. Revolution reports....
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The Eolas patent case isn't quite dead. The patent holder, which had previously won a now-invalidated half-billion dollar judgment against Microsoft, appealed the Patent Office's initial finding that it should never have granted the patent in the first place. In...
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Email service provider ExactTarget took in $10.5 million in venture funding. President Scott Dorsey said the funds would be used for further software development, marketing and customer service management. Venture firm Insight Venture Partners also provided a few extra new...
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Online gaming is an $800 million industry, according to Yankee Group, including about half a billion dollars worth of advertising revenues. The growth in advergaming comes as online games begin to make inroads on console games. The online nature of...
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Google will file its quarterly results as soon as this week, according to investors. It will also give an updated figure as to how much people will be expected to pay for its new Google shares to be sold soon...
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Wired reports on the increasing phenomenon of drive-by web redesigns, where frustrated site users up and create their own versions of services and sites and make the more navigable versions available to the public. Britain's Odeon first benefited from one...
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Through acquisitions, Ask Jeeves became the sixth most trafficked search network, according to comScore. Almost 40 million visitors were counted in June versus 16 million in May. In the interim, Ask Jeeves added MyWay, iWon and MySearch to its portfolio....
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While no one seems to be able to put their finger on just how many of the clicks coming in from cost-per-click media are faked, experts in the field consistently peg the range between five and 20 percent. Some sites...
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