Digitas signed a deal with ancient online agency Modem Media to acquire the 270-employee agency for about $200 million in stock. The 17 year old agency will fold its San Francisco and London offices into those of Digitas. Its current...
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MediaPost published something of a 180 on yesterday's story about 180 Solutions, the firm accused by a student of employing invisible pop-ups and other technical mechanisms to surreptitiously take credit for other sites' affiliate sales. The CEO of 180Solutions said...
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Daniel Khoshnood, a man who registered domain names similar to those of Microsoft and sent spam to people telling them they must urgently download his toobar software to prevent virus damage, lost a $4 million California civil case to the...
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Investors thought Digitas paid too much for Modem Media, selling off the stock to the point the price went down 18 percent. Modem's stock went up 26 percent on the news. Separately, Modem reported modest increases in revenues and profits...
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Baiting email scammers is becoming somewhat of a pastime, with groups of would-be "419" victims banding together to trick email fraudsters into doing silly things. The BBC reports on one effort that succeeded in, well, expanding the rolls of the...
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The Direct Marketing Association (DMA) told its members to get ready for email authentication. Commercial emailers can register their domain names and IP addresses for free at SPF.pobox.com. They can also secure their email servers to ensure that spammers don't...
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Kevin Lee leads the celebratrations among search engine marketing folk after a recent Internet Advertising Bureau found that text ads - found most often on search engines - have significantly positive branding effects. ClickZ reports....
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Managing to control vastly complicated juggling of various email suppression lists, UnsubCentral, a division of Skylist, quickly rode the Can-Spam Act wave to build a successful business with 75 email publishing clients. ClickZ reviews the methods behind the system. CEO...
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An Arial Software study found that two thirds of email marketers fail to comply with the Can Spam Act, yet they aren't violating it by spamming. After signing up for the lists of more than 1,000 companies, Arial discovered that...
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Microsoft bought Lookout, a software firm that specialized in helping users of Microsoft Outlook search through old email messages - something the ubiquitous email program does poorly. The acquisition signals that Microsoft will indeed be open to using an acquisitions...
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