CNET is the latest media company to buy out an online digital photo company, purchasing Webshots, a firm that had previously been stuck in the portfolio of bankrupt ExciteAtHome for $70 million in cash and potential future payouts. ExciteAtHome paid...
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Eyeblaster reports that the first half of 2004 saw triple digit growth in the number of ads it served, showing an even faster rise in the adoption of rich media. The firm served 126 percent more ads than it did...
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North Korea will be getting its own Internet portal, with the soft launch of Naenara ("My Country"), which promises to provide information on trade, tourism, official media pronouncements and email facilities. So far only the media pronouncements are available, along...
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Moveable Type, the blog software company, conducted a founderectomy, replacing young CEO Mena Trott with old board member Barak Berkowitz. Trott had resisted the board's recommendations to expand the staff, and found the company increasingly over-worked. In her weblog entry...
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Much ado is being made about hints that Google will start parsing video and audio web content in its massive searchable web database, but it's unclear if the rumored features are merely those already shown and described here some weeks...
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The New York Times Digital saw revenues increase by 27 percent over last year in the second quarter, doubling its operating profit from $4.3 million to $8.9 million. The company attributed the rise to growing demand for online advertising. The...
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Starcom Mediavest and Carat together took the biggest prize in advertising, winning the account review for the $2.5 billion Procter & Gamble account. Mediavest was an incumbent, but Carat was considered by many to be a dark horse contender. Carat's...
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Spam fighter Postini reports that most of the messages it blocks get identified as spam early on, at the SMTP level, where its servers figure out that the sender has an IP address that is on a blacklist. Postini said...
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Microsoft managed to get Yahoo and AOL's instant messaging divisions to allow its upcoming IM server to be compatible with both companies' IM products, but regular, non-corporate users of the service will still face deliberately placed obstacles to cross-system communication....
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Jim Meskauskas reviews the growing mound of evidence that behavioral targeting actually works and tries to determine if it's working well enough to justify increased media costs. His impression is that companies are getting incrementally higher CPMs on behaviorally targeted...
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An Interactive Advertising Bureau study conducted by Nielsen//Netratings found that text ads, such as those appearing to the right of content in Google AdWords placements, increased brand awareness by 27 percent. The greatest effect was seen on unaided awareness, especially...
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