MessageCast will launch an email replacement mechanism for letting companies interact with potential customers without the stigma of spam-prone email. Its LiveMessage system lets users send messages via RSS, the web syndication format. eWeek reports. More......
continue reading »
Joining in the consolidation festivities, the parent company of WhitePages.com is buying out 411.com. WhitePages.com, owned by W3 Data, typically gets 6.5 million unique visitors a month, according to comScore. 411.com gets only about 400,000 unique people a month, but...
continue reading »
Whoever spams the most wins, in Toyota's new "Scion Road Trip" mobile advergame. Players accrue virtual miles by sending e-cards to friends and getting back responses. The campaign continues until the middle of August. It was put together by Scion's...
continue reading »
You've seen it too many times before: conducting a search on an e-commerce site brings up nothing. Customers aren't sure if the company really doesn't have the product available, or if it just has a cruddy search function. When direct...
continue reading »
In showing that web analytics isn't just about tracking online ad campaigns, Internet Retailer points to LivePerson as a metrics company that uses closely counted web behaviors to determine which customers should introduce its live chat features at the most...
continue reading »
AOL introduced a relay service for its instant messenger application that allows deaf and hard of hearing people to use their buddy lists as a directory for placing teletypewriter or TTY phone calls. Users can type directly into the instant...
continue reading »
MediaPost is folding its Forecast forum together with the Internet Advertising Bureau's Advertisers Forum to create one event to run in concurrence with New York City's Advertising Week. The Interactive Advertising World Conference and Expo will run from September 20...
continue reading »
A mysterious billboard on Northern California's Highway 101 poses a mathematical puzzle linked to a site - which reportedly is hosted on a Google server. Programmers gossiping on message boards are concluding it's a recruiting test for the Mountain View...
continue reading »
In his conference call with analysts, Yahoo CEO Terry Semel admitted that paid search hadn't grown in the quarter. Both by search query volume and by pricing, the figures were flat, and Wall Street spooked. Year-over-year, paid search is up...
continue reading »
AdWeek reported late this morning that E*Trade is starting to shop its account around yet again, making it one of the most wandering accounts in the industry. The $90 million account sat at Martin/Williams Minneapolis since September. A new chief...
continue reading »
