Vircom, a Canadian email security firm, said a study it conducted from the first of the year - the day American spammers were supposed to comply with the Can-Spam Act - showed that only one in 7,500 messages was fully...
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A Washington state appeals court found that an Oregon man had indeed violated Washington's anti-spam law by misrepresenting subject messages and using third party domain names. CNET reports....
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The Direct Marketing Association (DMA) announced that its retiring CEO Robert Weintzen - a lightening rod in the do-not-call debates of 2003 and an activist against anti-spam legislation - will not be retiring immediately. He had been slated to be...
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About 55 percent of spam counted by Commtouch came from the U.S., according to a compiled list of miscellaneous statistics. The most popular spam pitch proved to be drugs and medicines, followed distantly by mortgage refinance offers and "organ enlargement."...
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Advergames are becoming rather popular in political marketing, gaining Internet exposure without great media costs. Detractors say the cartoonish games that tend to have humorous punch lines are merely faddish. But something that goes unexamined in the New York Times...
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Google modified its AdWords results a little bit this week, making its broad-match terms more targeted to relevant content. Search queries for topics like "Hawaiian Cruises" will tend to show ads for cruises in Hawaii, as opposed to cruises generally....
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Major League Baseball (MLB), annoyed at the fact that adware companies are selling inventory that reaches viewers of their sites, and likely at a lower price, announced it won't do business with firms that do business with adware companies. The...
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PriceGrabber announced today, quickly following a similar Major League Baseball announcement, that it would not use pop-ups, adware or spyware to market its offerings on its own site. A release said it "pledged to its users that they will not...
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Microsoft is set to release today the first iteration of its new and improved search engine. The features coming out today may leave users wondering where the $100 million of research and development went. Changes are cosmetic, consisting of removing...
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