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June 2004
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Doctors Use Law to Prevent Online Lens CompetitionE-commerce firms and customers will be hearing about a lot more online-versus-offline battles in various product categories, like...Online Check Payments Gaining ShareA study of online payment methods showed that direct checking account transfers now account for seven percent of...Quigo Launches Category Search BiddingSearch company Quigo launched an ad network allowing for click bidding on vertical batches of content, such as...Yahoo Launches Chinese Search SiteYahoo launched a new Chinese search engine just a week after Google announced its purchase of a stake...Gmail Targeting Wins So-So ReviewThe New York Times remains unimpressed with Gmail's ability to run ads targeted on the content of email...Online Ad Targets Cheney KinA new web campaign by pro same-sex marriage group DontAmend targets Vice President Dick Cheney's gay daughter, accusing...Internet 2nd Most Trusted Referral SourceHarris Interactive reports that a study it conducted for Reply shows that the Internet is a very trusted...French Limit Junk MailFrance is distributing post box stickers to citizens, allowing people to indicate if they do not want mail...Ask Intros Search InnovationsThe Search Engine Lowdown story from last week turns out to be correct: Ask Jeeves is introducing several...Following Yahoo, AOL Nixes Biz IMA day after Yahoo announced it will stop selling a special version of instant messaging clients to corporate...TV Upfront Gains Embarrass Addict BuyersThe 2004 upfront television buying season proved revealing. It appears that the upfront process itself isn't broken, but...Google Makes More DisclosuresGoogle made more financial filings, most designed to give broad disclosures so as to prevent future shareholder lawsuits....Gmail Favored to Win Big Brother 'Award'Privacy International (PI) said Gmail is on track to win one of its not-very-coveted Big Brother awards, a...Hotmail Walks in Google, Yahoo Shoes; Finds They're a Little LargeMicrosoft seems to be following, in a slightly stingier way, the footsteps of Google and Yahoo in giving...McDonald's, Kellogg's to Intro Wireless CampaignsWireless advertising is finally getting some mainstream play in the U.S., with Kellogg's and McDonald's both bowing efforts....Adspend Predicted to Grow 6.6 PercentMerrill Lynch research analyst Lauren Rich Fine revised upward her prediction for U.S. advertising revenue growth in 2004...Spam Worse Problem for BlindSpam is enough of a headache for the sighted, but it's driving some blind people off of email...Tiffany Sues eBay for Customers' FakesJust when the market thought that eBay was being sued every which way, Tiffany & Co. proved it...Sites Offer Gmail Accounts to TroopsPeople can sell their Gmail accounts, auction them, trade them for odd (very odd, it seems) services, and...Research Firm Turns Lens on Self; Likes What it SeesWinning the award for most self-serving research study of the quarter, FIND/SVP announced that the poor quality of...Unholy Marriage: Spyware & SpamMany have suspected that spammers keep track of which subject lines cause certain people to open emails, hoping...Google to Make Some Code PublicOn a recruiting trip to Australia, Craig Nevill-Manning, a Google engineering group head, said that the search giant...Anti-Spam Alliance Sets Guidelines, Wins PraiseYesterday a consortium of ISPs including Yahoo, Microsoft, EarthLink and AOL published an email best practices document, which...L.L. Bean Adware Suit Partly SettledL.L. Bean, which sued four Claria clients for allegedly having sponsored pop-up or pop-under ads to run on...Judge Blocks Utah Anti-Spyware LawA Utah state judge granted adware firm WhenU's request for an injunction against a new Utah law that...Presidential Online Efforts Heat UpThe Republicans are catching up to the Democrat's highly successful online efforts, creating their own parallel political grassroots...Report: Google IPO to Break in JulySearch Engine Lowdown reports that Google is looking for July to be the month it will finally go...Canadians Tepid on E-commerceThe Vancouver Sun reports that Canadians still seem to be taking a wait-and-see attitude on e-commerce, a notion...Report: Internet Penetration at 'Saturation'Mediamark Research reports that the remaining people in the U.S. not currently online may like it that way....BK Follows Viral Chicken with 'Ugoff'Following on the significant awareness garnered through its Subservient Chicken viral campaign, Burger King launched a new effort...eBay Expands Features for AffiliatesEBay has finally decided to stop shooting itself in the foot by asking its affiliates to pay to...NEC Takes Cannes Online PrizeNEC took top interactive honors with at Cannes yesterday, with its now-famous virtual tree. The rich media ad...Microsoft Further Expands Free Email OfferMicrosoft's initial low-key effort to bump its Hotmail service free storage limit to 25 megabytes proved both to...AOL Buys Advertising.comHalting an Advertising.com planned effort to sell an initial public offering, AOL announced it would buy the firm...Paid Inclusion Losing Luster, Ask Jeeves Bows OutIn the face of a search engine marketshare battle between Google, Yahoo and Microsoft that makes search results...Adspend Predictions Revised UpwardsMcCann's market analyst Bob Coen raised his advertising growth estimates for 2004, pegging the rise to be 7.3...Banking Business Continues Move OnlineMore and more consumer banking is being transacted online, moving the center of gravity of the banking industry...Too Many Faked Clicks in Affiliate MarketingPay-per-click affiliate marketing's reputation continues to sink. Buy.com CEO Scot Blum told a conference this week that affiliate...Arrest at AOL for Selling Emails to SpammersAn AOL worker was arrested Wednesday for stealing 92 million AOL email addresses and selling them to a...Study: Google Leads Online BrandsHarris Interactive's 2004 EquiTrends Brand Study shows that Google again came out on top in the online brands...Europeans E-Commerce More than DoublesVisa figures show Europeans rapidly adopting e-commerce, with purchases more than doubling in the four countries examined. Of...Fraud Trial Pushed Back for Ogilvy Email ReviewTwo former Ogilvy executives facing fraud charges for overbilling a federal agency client saw their trial date moved...Burger King Site Shows Little for Viral EffortsBurger King viral marketing efforts in April and May provided spiked site visit figures, but failed to generally...Adware Firms Disclosure Policies Vary GreatlyPamela Parker took readers on a tour of her hard drive, revealing how different adware firms require different...House Committee Approves SPY ActThe SPY Act anti-spyware bill passed through its congressional committee yesterday after the software and ISP industries successfully...Catalog Used as Ad for SiteBackcountry.com sends out a catalog, but it doesn't take mail orders. The catalog is effectively and advertisement for...Online Creative StinksRevolution Magazine is fed up with online creative. An editorial railed against the ads that all tend to...Alleged Google Extortionist IndictedThe man arrested for allegedly trying to extort Google into paying him $150,000 - in exchange for not...Brits to Archive U.K. SitesThe British Library wants to add U.K. websites to its impressive holdings, which include a Shakespeare First Folio,... |