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June 2004
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U.S. Army Reviews AccountThe U.S. Army is putting its $200 million account up for review, as it must do periodically both...Ask Jeeves Tests Site Previews in ListingsAsk Jeeves tested a feature that would have allowed searchers to preview a thumbnail image of sites listed...Demographics Affecting Paid Search ResultsFred Marckini goes into greater detail about a study iProspect did with WebSurveyor on organic and paid search...AOL Offers Conferencing Through AIMAOL plans to offer paid web conferencing and telephone conferencing that can be triggered off of its AIM...Some Social Networks Looking for Subs, Some for AdsSocial networking companies, their investors and related analysts are all claiming that social networks have business models and...Blog Reader Poll Surprises: Attractive DemosA poll of self-selected bloggers showed that the blog audience might not be so dismal as many advertisers...Behavioral Targeting Seen as News, Slightly 'Creepy'The popular press is waking up to behavioral targeting, partly because of the potential news story of other...Study: Users Know They're Being WatchedA Burst and MediaPost survey shows that the average web surfer knows that there are several types of...Peoplemeter Propaganda for KiddiesJim Hanas posted pages to his blog from a Nielsen workbook given out to Peoplemeter homes in order...Absent Enforcement, Can-Spam Compliance DeclinesYet another firm that sells spam solutions is claiming a study that shows the Can-Spam Act isn't working...Contrary to Statements, Addict Agencies Pay More for TV UpfrontContrary to stated intentions (although quite consistent with the predictions of media cynics), the large TV buyers handed...E-Commerce Falls for First Time in 2004For the first time in 2004, a week of e-commerce both went flat relative to the year before...Top Ten Spammers ListedeWeek publishes Ironport's compilation of the top ten spammers, providing New York Times Best Sellers List-like tracking for...Yahoo to Fend Off Gmail with Price Cuts, Storage IncreasesYahoo, clearly worried that Google's new offer - even if still in beta - may take marketshare in...Netscape Adds Features, CostGlomming a "Web Accelerator" onto its pop-up blocking feature, AOL's Netscape ISP will make users pay $5 a...Google Takes Stake in Chinese FirmLeading Chinese search firm Baidu.com announced that Google took a non-controlling stake in the company. The Chinese government...MidEast B2B Media PortalBowing a new site in the under-served Middle East marketing community Strategiy.com launched a vertical news portal for...Yahoo Botches Email Upgrade InitiallyIn its efforts to compensate for a strong Google free email offering, Yahoo botched its initial attempt to...Men More Comfortable with Web TrackingThe survey fielded by Burst and MediaPost on viewer attitudes about user tracking and targeting showed that women...Aussies Mix Texting and DrivingA majority of young Australian drivers report that they not only use their mobile phones while driving, but...Yahoo Wins Settlement in Spam Suit Against CanadianScoring some points for the anti-spam tactic of suing individuals, Yahoo won a six-figure settlement from a Canadian...PriceGrabber Goes GlobalPriceGrabber released beta versions of Canadian and British versions of its price comparison service. The British preview will...Dave Winer Trashes Thousands of BlogsHe thought he was doing something nice when he began to offer free hosting for weblogs, but Userland...U.K. Warns Search Engine Not to Mix Paid, Unpaid ListingsWanadoo, the British ISP and search company attracted the ire of regulators by mixing in listings based on...British Fashion Brand Goes ViralBritish fashion brand Hope & Glory launched a viral ad tuned to Britain's two favorite pasttimes: soccer and...LookSmart Ends Free Click ProgramLookSmart, which once sold directory listings on a "one time fee" basis, was forced to settle with those...FTC: No Do-Not-Spam RegistryThe Federal Trade Commission (FTC) delivered its verdict on the efficacy of a Do-Not-Spam Registry, suggested by Congress...Northwest Case Throws All Privacy Policies into QuestionA decision to dismiss class action suits against Northwest Airlines - accused of violating its own privacy policy...Coke's C2 Campaign WorkingResearch firm Hitwise reported that Coca-Cola's new C2 campaign, promoting the new "low carb" version of Coke had...Adspend to Rise, Web to LeadTNS Media Intelligence predicts that 2004 will see big ad gains across the board, with Internet advertising leading...Spyware Changes Google Results PagesEarly reports are surfacing about a spyware program that sneakily changes Google results for those with infected web...AOL to Limit Pop-Ups to EveningAOL, which has been throwing pop-up ads at its instant messaging users, will limit the pop-ups to after...TheSpecSpot Displays Would-Be CommercialsA California production house started TheSpecSpot, a place for people to add their own commercial ideas and executions,...Behavioral Targeting Threatened by Lame PracticesThere's behavioral targeting, and then there's behavioral targeting. Or, as Tacoda CEO Dave Morgan writes, there's behavioral targeting,...Dot-Coms Again Becoming TV Fans; This Time It's DRFor all the harping on the inefficiencies of television relative to online media, new examples keep cropping up...Online Newsletter Count DoublesOnline newsletters doubled to about 5,000 this year, according to Oxbridge Communications. Most of those newsletters are offered...FTC Law Expert Sheds Can-Spam LightReed Freeman, chief privacy officer of Claria, spoke to an iMedia conference in May, shedding light on 12...Chicago Ad:Tech Bloggers NeededMarketingVOX is looking for two or three additional people to help cover the upcoming Chicago Ad:Tech conference (July...E-Tailers Shifting Budgets to OnlineOnline retailers are moving spending from offline to online, especially search engine marketing and email marketing, according to...Tivo Users Show Interesting Ad Skipping HabitsTivo users, finding themselves with Internet-like powers over their television content, are using it in surprising, sometimes innovative...Enterprise IM Dead at YahooWhile Yahoo announced some months ago that its enterprise software division was closing, it had continued to sell...The 'Spam King' Has No (Line of) ClothesScott Richter, self-described "Spam King," has been asked by Hormel - maker of the protein-in-a-tin wartime expediency that...MSN Offers Free Media to Decent CreativeMicrosoft announced it will partner with a few creative boutiques to create a "MSN Creative Connection Program," where...Bluestreak Bows Marketing Analysis ToolsBluestreak's new IonView product sits on top of the ad serving company's ad management system - or that...Biz Search Engine Find.com Goes LiveA joint venture by three research and technology companies launched Find.com, a business search engine that hopes to...Anti-Spyware Bill Jumps First HurdleThe House Energy and Commerce subcommittee approved an anti-spyware bill that would make illegal the forced installation of...Firm Offers Search Marketing Performance PredictionsEfficient Frontier, a new search engine marketing performance prediction firm launched today. CEO and former Yahoo corporate development...Google Spreads Search to AdWords SitesGoogle released a new service that lets sites add their own search capabilities and get paid for traffic...Bloggers Seek Convention AccessAmericans were expecting this summer's major political party conventions to be chaotic, confusing and often silly affairs with... |