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June 2004
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Sued Adware Marketer Sues AgencyIn a piece that otherwise rehashes the white hat adware debate (is it contextual advertising, or is it...ValueClick Upgrades Search123 PPC PlatformValueClick upgraded its Search123 search management interface, adding in features like sub-accounts, integrated tracking and a competitive clickthrough...Eyeblaster Too Has Video FormatEyeblaster released today its VideoClip format, a rich media creative unit that allows advertisers to slip in video...Yahoo Advertising on GoogleIt was apparently too tempting to pass up. Yahoo started its own AdWords campaign on Google, advertising on...Marketing Blogs Get HonorsMarketingSherpa's reader poll to determine people's favorite marketing-oriented blogs came out this morning, with AdRants, AdLand, CanuckFlack, Dana's...New Tool Lets Publishers Auction DemosPoindexter launched an inventory management system that allows publishers to create eBay-style auctions for batches of inventory that...Advergames Find Surprising Audience: WomenContradicting stereotypes, many women are playing games online, a quarter of them even late at night, between midnight...Calls to Compete with ClicksMore and more search and text ad marketers are hoping viewers will give them a ring rather than...'Worst Ad Ever' Makes Cyber Lion Top TenMSN is milking its sponsorship of the Cyber Lions by releasing the top ten online ads of the...Online Retail Sales Up 23 Percent for WeekContinuing the trend, the week ending May 23 racked up double digit online retail spending growth, accounting for...Moratorium Urged on Tween MarketingA public interest group fired off a public letter to the Federal Trade Commission (FCC) today, asking that...Google Finds Itself the More ForeignGoogle faces challenges bringing its signature search services to people internationally, especially in China's not particularly open markets....LookSmart Tries to Upset Search Loyalty with Affinity MarketingMediaPost: LookSmart/UC Berkeley Bow Affinity Search Go Golden Bears Like credit card companies have done in printing a picture of...SEO Contest Tests Ability to Game GoogleAn "SEO Challenge" attracted more than 1,000 would-be search optimization hopefuls to a contest to see whose site...S&P Warns on Google's Growth ProspectsA study by Standard & Poor's Equity Research Services found what everyone else already knew: that Google's share...Spam Levels OffRobbed of their second favorite past time, spam filter companies can no longer shout to the hills that...Business Blogs on CIO RadarCIO published a review of the growing trend of corporate blogging, noting that some blogs are even becoming,...P&G's Pringles Use Chips as MediumCall them pop-ups ads for food. Procter & Gamble-owned Pringles teamed with Hasbro to spray tasty ad messages...DoubleClick Shifts European Structure, Girds for CompetitionDoubleClick is rearranging the sales force in Europe to try to stave off new innovations coming on the...Ask Jeeves Registers for $400MM OfferingAsk Jeeves plans a very large offering of up to $400 million, proceeds to be used for potential...Streaming Working Well on News SitesA Keynote Systems study shows that video streaming works much better now than it did a few years...Domain Names Again on a TearDomain names have proliferated to the extent that there is a domain name for every 100 people on...Kia Puts $270MM Account into ReviewKia put the creative portion of its $270 million account into review, although it said it would reserve...U.K. Firm Bows Online RatingsA British agency has been producing online rating points data experimentally for the past six months for its...Online Figures Don't Add UpOnline marketers thought in the beginning that all the research numbers would start to converge together eventually, as...Google May Re-Adopt RSSAtom, the syndication format built to improve on and compete with the more ubiquitous RSS standard, may soon...Metrics Package Makes Sim Game of LogsSoftware creator Robert Savage, taken by sim games like SimCity, got the idea of creating a sim's-eye view...Video Games Have Numbers, Need Ad MechanismsClickZ: The Rise of the Game Titans The video games have the numbers, having reached 40 million households. People...Online Travel Ads Get More LiftThe travel advertising sector is forever changed, now that airlines can post last minute fairs and save money...News Corp Dumps Google for OvertureNews Corp dumped Google for Overture on its News Interactive sites, the largest Australian online media network. The...Ask Jeeves Buys Search Tool FirmAsk Jeeves, still on an acquisitions tear, said it would buy Tukaroo, a company that makes on off-the-browser...Claria Sues Back at L.L. BeanClaria launched a new lawsuit against retailer L.L. Bean, charging that the outdoor gear seller's own suit against...Tivo Adds Net Features, Not Turning Back on TVWhile reported as related events in much of the trade press, Tivo's development of Internet connectivity probably remains...Gmail Account Value Drops with New SupplyThe calloused, invisible hand of Adam Smith is slapping down the price of a black market Gmail account,...Times Online Gains Marketing HeadAs British newspapers only recently embraced websites as a potentially lucrative distribution medium, The Times of London is...Laying Out the Illegal Search OptimizationsMediaPost interviewed a Range Online Media executive to find out just which search engine optimization strategies are considered...DMA Urges Emailers to Avoid Exploiting ReaganThe Direct Marketing Association (DMA) recommended that telemarketers and email marketers avoid contacting people during Friday's scheduled ceremonies...Poll: Ad:Tech Attendees Big Online SpendersAn eMarketer and WebTrends conducted at the recent San Francisco Ad:Tech showed that about a third of those...Exec from Kerry's Online Firm Hurt, in HospitalMichael Bassik, an executive with a firm that handles presidential contender John Kerry's online campaigns was allegedly stabbed...Carmakers Making Viral Ads Standard FeatureUh oh. Automakers have gotten the viral bug. Viral marketing, meet Detroit creative sensibilities. AutoWeek covered the now...Microsoft Sues More SpammersMicrosoft sued a new batch of alleged spammers, claiming they attempted to hide their tracks with false information....FTC Threatens Privacy ActionHoward Beales, the Federal Trade Commission's (FTC's) director of consumer protection, said that his regulatory group would bring...FTC to Limit Financial Affiliate MarketingA 2003 law targeting the common banking practice of selling customer information without their permission will finally be...Disney to Bring Gaming Park OnlineDisney representatives in the U.K. said the company was developing an online "Theme Park" consisting of online games...PR Blogs ReduxPR Week reviewed the state of the PR blog, both those written by PR flacks and corporate blogs...Visa: 2004 E-Commerce Grew 59 PercentVisa reported that e-commerce charges for the year to date grew 59 percent relative to last year, to...Credit Card Withholders Fear Spam, Not FraudThose would-be buyers that prove tentative in handing over their credit card information may not be so concerned...Traffix to Buy SendTrafficSearch engine marketing firm Traffix announced it will purchase SendTraffic.com for about $5.4 million. SendTraffic has more than...WhenU Argues in Utah Anti-Spyware Court HearingAdware firm WhenU made its opening arguments to a federal judge in Utah yesterday. It said the recent... |