More than half of companies asked by CheckM8, an ad server and management technology firm, said they would need to upgrade their current ad system in order to come into compliance with the Interactive Advertising Bureau's suggested future pop up...
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WeatherBug published a Users' "Bill of Rights" that amounts to a stated adware practice policy, much like the nascent privacy policies that some sites started publishing in 1998 after privacy advocates began to gin up concern about information collected on...
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An InsightExpress study shows that digital video recorders tend to lead to ad skipping particularly on ads already seen, meaning that reach might not be nearly as affected as frequency. In fact, aside from saving time, the main reason reported...
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Acquisition hungry aQuantive announced it will eat up SBI.Razorfish, a conglomeration of many bubble-era online ad agencies, including most prominently, USWeb, CKS and Razorfish. The purchase indicates a fairly serious continued commitment to the agency side of its business, which...
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